In this modern era, there are so many people who are busy with their work and don't have time to cook their own food or even brew their own coffee. They will get their food from the restaurant or cafe. But some of them prefer to go to cafes because they can have their meals while having good quality coffee to accompany them. There are plenty of cafes that can offer them something like this. But the question is, which coffee shop will entice them to come and spend their time enjoying the pleasure of eating and drinking coffee in Palmerston North? According to Menu Mania (nd), there are more than 60 cafes in the city of Palmerston North. That's a lot of cafes for a small, tidy town like Palmerston North. One of the most popular cafes is Barista Café. Barista Café located at 59 George Street, below the City of Palmerston North Public Library. This location is really strategic for the café because it is located in the middle of the city, where almost all the workers work. At the same time, George Street has another cafe that offers the same thing, the Barista Café. These cafes are Tomato cafe, Trio cafe and Moxies cafe. From this information, we can see that each of these cafes has their own promotion techniques that attract people to become their customers. Barista is probably the most successful. They have received a total of 8 awards for the best cafe in 15 years in the city of Palmerston North. In this essay, I will discuss their promotion techniques used by Barista Café to attract customers to visit their café. According to the barista who works at Barista Café, D. Johnstonn (May 14, 2014), customers come to Barista Café thanks to word of mouth, the attractive event, the name of their café itself, flyers and marketing. loyalty car..... .middle of paper ......the hat makes a coffee shop for work. So when people want to drink coffee, they subconsciously think of Barista. The last two things that Barista Café uses to differentiate themselves from others are the flyers and the loyalty card that they provide to customers. These methods can further strengthen the bond between the customer and the Barista Café. Johnstonn (personal communication, May 14, 2014)S. Flanagan (personal communication, May 14, 2014)Business Dictionary (nd). Retrieved May 18, 2014 from http://www.businessdictionary.com/definition/word-of-mouth-marketing.htmlW. Collins (nd). Collins English Dictionary - Complete and Unabridged 10th Edition. Retrieved May 18, 2014, from Dictionary.com website: http://dictionary.reference.com/browse/barista