IntroductionCustomer loyalty is a much talked about aspect in the hospitality industry, with indications showing some of the benefits it has brought to such a sector. This much talked about aspect has been described as the solution to many incidents that occur in the hotel sector, with lack of customers being the main problem and customer loyalty being the major solution (Han & Back, 2008). . . This article will aim to explore the influence of customer loyalty within the hospitality industry. The paper will then proceed to identify some of the aspects that ensure the maintenance of customer loyalty within given customer segments, as identified by hospitality businesses, with emphasis on; service quality, satisfaction levels and some of the strategies to attract more customers. Such a concept to study is important for the hospitality industry, with the underlying facts of the importance of customer loyalty on their growth. Literature ReviewVarious authors have argued that customer loyalty is an aspect within the hospitality industry that cannot be measured or identified in any way. Various dimensions have, however, been mentioned, with attitudinal and behavioral aspects being the major concepts that can best describe the degrees of customer loyalty in the hotel sector (Han & Back, 2008). Various researchers have sought to use the two dimensions of attitude and behavior to best describe aspects of customer loyalty, emphasizing such attributes as how they respond to services and satisfaction levels. Categorization has primarily been the main strategy in both dimensions, with the authors aiming to intentionally state the reasons why custom...... middle of paper ...... in the hospitality industry, as used by many companies in the sector. the industry has played a determining role in terms of consumer purchasing choices (DeWitt, Nguyen & Marshall, 2008). Customer satisfaction also plays a key role in ensuring that hotel brand loyalty is maintained. ConclusionIt is clear that customer loyalty indeed has, to some extent, an influence on the hotel industry, with aspects such as service quality and customer satisfaction being the main factors that ensure that a hotel business maintains the loyalty of its customers. Strategies to attract customers have been well defined, with physical environment, fair pricing and communication being the key attributes for customer loyalty and ensuring that the hotel industry is positively influenced by the increased levels of customer loyalty. customers..