Senior management must involve all levels of staff in decision-making processes. It is important that they are informed and assured of the strategies that the management is going to introduce and launch on behalf of the organization. Equal opportunities for involvement and participation certainly develop the feeling of belonging. Armstrong (2006) emphasizes that an ethical approach relies on high commitment and high involvement policies. As a result, staffs assume that effective implementation of strategies formulated with their suggestions and consents is their responsibility and accountability, which in turn helps management achieve its goals. Additionally, management must set a vivid vision and goals by analyzing the prevailing conditions. situation, which correspond to the requirements of the times. To be successful, management must introduce a good system of communication and networking relationships as well as motivational approaches. The organization's activities and programs must comply with the principles of transparency and sustainability.TASK 3DEVELOPMENT OF VISION, MISSION, OBJECTIVES AND MEASUREMENTS OF THESE FACTORSStrategic marketing planning contains vision, mission and objectives , which must mainly be realistic and logical in terms of organization. individual goals and objectives. In reality, vision, mission and goals are the cornerstone of all planning. TASK 3.1 VISION, MISSION AND OBJECTIVES Vision, In strategic planning, vision plays an important role as it is a defined target or destination of a strategic planning journey. According to Kotelnikov (2010), vision refers to the category of broad, comprehensive and forward-thinking intentions. Mission, The miss...... middle of paper ......ion and data. Additionally, monitoring helps the organization direct the ongoing project in a systematic and results-oriented manner. Charities Evaluation Services (2010) introduces the idea that monitoring information collection helps the organization systematically know its project being implemented. Monitoring can greatly contribute to the proper management and use of human and non-human resources in a logical and timely manner. CONCLUSION To summarize, to adapt to the changing marketing environment, the organization must necessarily develop appropriate marketing strategies and planning. use and follow innovative tools and techniques. Furthermore, genuine stakeholder involvement and participation in the planning process, along with a motivational and career development approach, can transform the organization's efforts and contributions into lasting benefits..