Porsche was founded in 1931 by Ferdinand Porsche. The Porsche company is headquartered in Stuttgart, Germany and is one of the global market leaders in the premium automobile industry. It produces high-performance luxury sports cars and is mainly owned by the Porsche family. Today, 70% of all Porsche cars are still on the roads. Porsche's identity and business model are subject to change, as leadership is distributed across product lines and new strategies are implemented to become the world's leading automotive group. In 2011, the company produced five models with a combined total of 40 different trim levels. Their Boxter, Cayman and 911 models target sports car enthusiasts, while Panamera and Cayenne target the luxury vehicle and SUV market segments, respectively. Each model not only meets, but with added sporty performance, exceeds the standards of their respective automobile class. Political and legal forces directly affect the future production of Porsche vehicles with requirements such as regulatory gas mileage and EPA guidelines. Political issues and government decisions affect the development of the local economy. For example, the rise in oil prices during the Iraq War and the decline of the dollar against other currencies can have a significant influence on automobile industry sales. The VW Sales Group (which currently owns Porsche) has drawn up a plan to overtake GM and Toyota in sales by 2018, but with EPA guidelines, that could create a definite challenge. Economic factors that affect Porsche Motors include interest rates, tax changes, economic factors. growth, inflation and exchange rates. Porsche's commercial and financial successes are attributed in part to product quality, innovation, strategic partnerships...... middle of paper ...... many benefits can be expected. One advantage, which may not be so much an advantage as a bragging right, is that a VW expansion brings Porsche even closer to its goal of becoming the world's largest automaker. Additionally, although not directly related to the merger, the repeal of the VW Act has received more attention from the merger. Former Porsche boss Wiedeking was hoping for change, and if VW actually became more competitive in the global market through the merger or repeal of the law, its profits could increase. Finally, there is the tension created by the grouping of competing brands Audi, Bentley, Porsche, Bugatti and Lamborghini under the same umbrella, a move which should naturally result in a reduction in the number of models offered and price increases in the sector. luxury car market.