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  • Essay / Cognizant Technology Solutions: Adapted to the Enterprise Environment

    Q4: To what extent does the Cognizant “C2” program adapt to the enterprise environment and what issues could will she encounter during the further development of this program? In response to the increasing uncertainty posed by its customers' demands and its ability to hire key personnel, Cognizant increased the number of divisions and expanded its international locations with development centers in 15 cities in 5 different countries. , and sales and marketing offices in the United States, Europe and Asia (Eccles et al, 2011). ). The growth in international locations for development centers was partly due to the uncertainty Cognizant faced in recruiting key personnel amid an expected shortage of technology resources in India (Eccles et al, 2011). The growth of international sales and marketing office locations is the result of an increasing number of clients across different industry sectors and the need (as with the introduction of TIB) to have differentiated departments closer to the heart of their business. cross-border customer service offerings. Such organizational differentiation in response to complex and rapid evolution...