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  • Essay / Analysis of Public Bank Berhad - 1904

    1.0. IntroductionThe banking sector in Malaysia has only eight commercial banks (Bank Negara Malaysia, 2013), and Public Bank Berhad is ranked third in terms of its asset size, capitalization and public choice (Public Choice for Best Experience banking, 2013). ). This company managed to spread its wings across Asia just a few years after its establishment (Teo, 2012). Despite the triumph she has achieved, there is always room for improvement. Few analyzes are carried out – management analysis, HRM analysis and leadership analysis – in order to better understand the company. Thus, recommendations on related issues would be made once these analyzes are completed.2.0. Management AnalysisIt is, however, quite difficult for a company to take full control of external factors because it is beyond its power (International Monetary Fund, 2013). Thus, Public Bank Berhad focused on improving the internal environment of the company. In this market, it is quite difficult for the company to actually have a competitive advantage – the ability of the company to perform better compared to other competitors in the market (Schermerhorn Jr., Davidson, Poole, Woods, Simon and McBarron, 2013). ) – compared to other competitors. Thus, the company makes every effort to increase its competitive advantage by investing in human capital development to ensure full efficiency of the workforce (Public Bank Berhad, 2014). Additionally, Public Bank Berhad also emphasizes diversity in the workplace by employing a diverse workforce – regardless of age group, gender, race, creed or experience professional, because only merits count (Public Bank Berhad, Ethical Behavior and Corporate Social Responsibility). To ensure that conducive ethical behavior is maintained within the organization, Public Bank Berhad has relied on “Fit and Proper” policies as part of corporate governance (Public Bank Berhad, 2014. Various policies are included and during the formation of the). These policies are intended to help maintain the integrity and reputation of the company. For example, there is an “anti-fraud policy” that would prevent any fraud or attempted fraud if such things happened, whistleblowers would do so. be able to report such a crime to the authorities. Corporate social responsibility (CSR) could be one of the best ways for a company to give back to society the success it has achieved in business, and this company has managed to seize this opportunity. . Nonetheless, Public Bank Berhad has consistently implemented CSR across Asia, earning it numerous accolades throughout its years of operation. Various CSR events took place including switching off the lights of the Public Bank Tower during Earth Hour and organizing a blood donation drive.,