Audience data developed by Nielsen is important in determining how much advertisers pay to place their advertisements on television. What are the advantages and disadvantages of the system? Are there alternative systems that might work better? Explain.Disadvantages of the system • It uses a very small target audience from various demographic groups to compile information until recently using manual forms and recently electronic counters. Both methods of recording information are prone to errors and forgetting. • It lags behind technological advances, without taking into account other devices and technologies that people use to watch television, for example: computers, iPods, portable televisions and media players. • It also does not take into account errors and omissions. think of university students who live far from home. This is a very large group of people who watch as much or more television as other groups and are currently counted as if they were still at home and not watching television at all.• It concentrates efforts only on households and does not take into account listening habits. other places where people also watch television, such as bars, offices, hotels, prisons and many other public places. • Cable companies are unhappy with the system and they do not believe that Nielsen accurately captures the number of people who watch cable television.• It also shows discrepancies between network and cable television, where readings have shown remarkable contrasting results for the same program on two different channels. • The information compiled comes from a very small portion of the population in the United States and Canada, which could lead to biased responses because these people know they are being measured. Advantages of the system • The Nielsen system of tracking TV viewing habits is advantageous to sponsors because they can take ...... middle of paper ......nt in retaliation and reduced health care insurance.Disadvantages: It is a very intrusive method which could be difficult for people wishing to participate in this program. The promotional plan for this product must be very aggressive and convincing, with valid proof that the implant would not harm the brain or cause side effects. Benefits: It will pay customers for the time they spend watching TV and include discounts on (extended) health insurance and monthly monitoring of the implant and its use. Customers receiving statistics will contribute a percentage of their revenue to participating users. The information will be recorded without any additional steps or any type of human interaction. The microchip will read signals wherever the person is and record all sorts of useful information for advertisers and TV producers..