Mega Environmental Factors: - They are also called general environmental factors because they are part of the external environmental factors that affect a business and reflect the conditions and trends of societies within from which the organization functions. These factors include http://science.blurtit.com/571978/what-is-mega-environment Technological factors: - Refers to the current state of knowledge about the goods and services produced by the organization. This element of technology has a great impact on the overall success of an organization. These are mainly sectors like automobile, telecommunications, etc. which are greatly affected due to frequent and constant changes in the technology of their respective fields. http://mba-lectures.com/management/principles-of-management/631/external-environment-mega-or-general-environment.html Economic factors: - Existing economic conditions have a great impact on management practices of an organization. These economic factors include recession, stock market fluctuations, changing interest rates, etc. These factors affect the profitability and success of an organization. http://mba-lectures.com/management/principles-of-management/631/external-environment-mega-or-general-environment.html International element: - It includes developments in countries outside the country of origin of an organization that have the potential impact on the organization. International factors far beyond the direct influence of a particular organization can have profound effects on its ability to operate successfully. http://www.zeeimpact.com/notes/20-mgt503-principles-of-management-references/28-major-elements-of-the-mega-environment Socio-cultural factors: - These factors include attitudes, norms, behavior, culture, tradition and ...... middle of paper ...... logic that makes Nikon a huge competitor in the imaging device market. International Factors:- Factors such as political, cultural and social factors may vary from country to country. These differences in factors and developments in countries outside the organization's home country have a considerable impact on the organization. For example, if there is even a slight change in the monetary value of the country from which the organization purchases its resources like raw materials etc., it has a big impact on the overall profit and loss of the company. http://mba-lectures.com/management/principles-of-management/631/external-environment-mega-or-general-environment.html An international company like Nikon is greatly affected by this factor. As Nikon has sales worldwide, its profits are highly dependent on market conditions in the respective countries. As an example