Fairfax MediaSummary: Fairfax Media, originally John Fairfax and Sons, was founded by John Fairfax in 1941 and has for over 170 years become the one of Australia's largest media companies. The Company's operations include the distribution of newspapers, magazines, radio and digital media operations throughout Australia and New Zealand. Notable figures on the current Fairfax Media board include company chairman Roger Corbett, chairman and chief executive officer Greg Hywood and chief financial officer David Housego. This report provides a situational analysis regarding the current stage of the business life cycle and the internal and external influences on the business. This is followed by an overview of the short and long term goals that the company currently aspires to achieve in the future and an assessment of the key financial indicators (ratios) used to determine the liquidity, solvency, profitability and efficiency of the company. the company. This will be accompanied by an appropriate strategy to be applied to effectively improve each ratio. Situation Analysis: PLC: Fairfax Media has reached the post-mature stage in the product life cycle and is beginning to decline due to the high expenses that result from the structural organization of the company. This issue is being addressed through the 'Fairfax of the Future' program which was introduced to reduce the company's cost base through strategic operational changes. SWOT: Strengths Weaknesses Opportunities ThreatsLeading publisher in Australia and New Zealand. Is a large-scale reputed company in the media industryCustomer call center partnership (teletechnology) Cost issuesWeak marketing sector High overheadsLow return...... middle of paper...... it It is necessary to be aware of the influence of each cost, rather than decreasing the highest expense, because this can lead to various consequences, such as a decrease in efficiency due to an insufficient amount of resources, which goes completely to defeats the purpose of cost reduction and may also cause a decline in its market due to poor quality. By reinvesting the money extracted from one sector into another aspect, such as upgrading to more innovative technology to further increase efficiency and savings. Conclusion: The analysis of Fairfax Media's financial situation provided insight into the company's decisions to adapt to an ever-changing situation. influences on the business environment. Although the company faced financial difficulties due to the year's large debts and net losses, the company managed to develop an increasingly stable financial position..