Concept of Color Psychology in Marketing and BrandingThere is a serious ecological problem in contemporary society which is mainly the fault of human beings. It is therefore important to encourage individuals to protect the environment by whatever means possible. I used the design of my product packaging to convey the message of protecting our environment. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Unlike other design companies that use harmful materials or objects that are eye-catching but cannot be reused or recycled, I I designed my packaging using seeded paper that can be both recycled and reused. Seed paper can be reused to grow crops once watered. It is appropriate that design companies choose to protect the environment rather than making more profits while putting people's lives at risk (Mohebbi, 2014). The colors pink and orange also serve the unique purpose of symbolizing different smells. This gives customers the impression that my product has a variety of versions with unique scents. Additionally, the pink and orange colors are striking and thus easily attract the attention of consumers. The color pink is also known to be the color of happiness and is sometimes considered light. Happiness comes from living in a healthy environment. Pink can even resemble the love we have for our consumers, and that is why when giving or receiving flowers, most people usually like to use pink flowers. Love is confirmed by offering a naturally made product to our customers. Keep in mind: this is just a sample. Get a personalized paper now from our expert writers. Get a Custom Essay Conclusion In conclusion, color psychology is a very important concept in the marketing and branding industry. Design firms will always want to use colors that would appeal and communicate to customers in a unique way (Chang & Lin, 2010). In my packaging design, I used green and sand colors to resemble nature, and orange and pink colors to symbolize different smells. The green and sand color will make customers aware of the importance of the environment and will thus contribute to its protection..