By Kirti Bansal “DON'T CONFUSE READABILITY WITH COMMUNICATION” - DAVID CARSONRules are made to be followed, right? According to surfer-turned-designer David Carson, rules are meant to be broken – not obeyed. Carson's explorations in the alternative rock magazine Ray Gun pushed the boundaries to catastrophic results. The pinnacle of David Carson's career began with his most recognized work in Beach Culture while art directing a surf magazine. His creative and radical contributions to the field of graphic design and communication have produced relatively extreme results. Carson's unconventional style revolutionized visual communication in the 1990s. In the years before his career, American designer David Carson could be seen surfing the tidal waves on the beaches of San Diego, California, while working as a secondary school teacher. The influence of his talent can be attributed to a short commercial design course he enrolled in. He then worked as a designer at a small surf magazine, Self and Musician, where his experiments truly began. A painter in disguise some would say - David Carson practiced communicative typographic structures in the same way that an artist used paint to create expressive compositions. Carson often extracted ordinary elements for his composition by superimposing them with text, although often illegible to the viewer, within, alongside, above and below the image. A handwritten quality whereas at other times he chose strict typewriter fonts with a mix of upper and lower case letters. Carson tested the limits of typography, making typewritten lines cross, cross gutters, or be upside down. He layered the characters and images until neither was distinguishable on the page and middle...... middle of paper ... thin graphic design industry. Designers and those interested in graphic arts are drawn to her pieces and overall style. Carson's impact on the design community is evident in his design style as well as his ability to share his talent and knowledge with others through his books. The American Center of Design featured several of Carson's works in its annual exhibition. In 1996, he determined that Carson's new work was "the most important work in that year's exhibition." A London-based publication called his work "the most important work to come from America" ​​and named him an "art director of the era." Carson later became creative director of the Gibbes Museum of Art in Charleston and currently owns David Carson Design, where he serves as lead designer. He now owns two personal design studios and still creates his signature style designs today..