Visual MediaP&G was the first company to generate and sponsor a prime-time show, a 1965 spin-off of the daytime soap opera As the World Turns called Our Private World. In 1979, PGP produced Shirley, a prime-time NBC series starring Shirley Jones that ran for thirteen episodes. Likewise, they produced TBS's first original comedy series, Down to Earth, which aired from 1984 to 1987. Procter & Gamble Productions initially co-produced Dawson's Creek with Sony Pictures Television, but nevertheless drew before the series premiere due to early press reviews. She also produced the 1991 television film A Triumph of the Heart: The Ricky Bell Story, co-produced by The Landsburg Company. She also produces the People's Choice Awards. In addition to self-produced items, Procter & Gamble also supports countless Spanish-language novels through advertising on networks such as Univision, Telemundo, Telefutura and Azteca America. Procter & Gamble was one of the first conventional advertisers on Spanish-language television in the mid-1980s. Competitors Since 2006, the company's share of beauty and personal care products has fallen due to rivalry in the trade Western and trade in the process of materializing. L'Oréal knocked Procter and Gamble out of China's top skincare spot with a wide range of products in many price ranges. The company's products unveiled in some groups have not been as frequent as those of some of its competitors in the Western trade. Procter and Gamble's productivity program aims to invest in the 20 most profitable new products, a step in the right direction when it comes to its bottom line. Procter and Gamble announced a $10 billion productivity program to grow the company's performance. The package contains financing, top-line growth, safeguarding consumer value, bigger propositions, crushing macroeconomic headwinds, and better bottom-line growth. To accelerate growth, Procter & Gamble applies three important variations, which it calls 40/20/10. The company manages to concentrate its resources on the 40 largest and most lucrative businesses, representing 50% of sales and 70% of net profit. The next change is to focus on the 20 biggest innovations and the third change includes investing in 10 emerging markets which are of critical importance. Focus on billion dollar brands Procter & Gamble's goal has been to focus on billion dollar brands. The company has brands worth $24 billion across a number of groups, including skin care, linen care, etc., with a strong global presence. Billion-dollar brands each generate between $1 billion and more than $10 billion in revenue..