One in ten (10%) people plan to increase their holiday budget next year. Additionally, adventure travel, such as hiking, kayaking, ziplining or skiing, is one of the fastest growing forms of travel worldwide and is particularly important in emerging outbound markets. “Customers want to do something different and have more unique experiences when they travel. They want up-close and personal experiences, whether through food, culture, activities or all of the above,” said Lesley Egbert, owner of Live Longitude, LLC, an independent agency of the Avoya Travel Network, in Helena.,