These factors put India in a position to reach a size close to that of China's e-commerce market in the coming years. Businesses in the e-commerce market need to find ways to differentiate themselves. This means that companies need to improve their services to sellers and buyers, and offer an improved and wider range of products to more buyers. To achieve this, companies must increase the number of sellers on the company's platform. Increasing the number of sellers will allow businesses to offer a wider range of services, which will attract more businesses. E-commerce companies make it easier for entrepreneurs and small businesses to obtain the capital they need to grow. They offer help to make credit easier to access, provide better business loan deals, and help lenders assess credit risk. After increasing the number of sellers, e-commerce companies need to find a way to help consumers purchase their products. Most Indians pay with cash, but the e-commerce market wants to change that. Paytm, a mobile wallet company and online marketplace, allows customers to add money to a digital wallet to make online shopping possible. Paytm has 120