Successful E-commerce Implementation - 1785 work, due to the emerging opportunities needed to remain competitive. Indeed, the world of marketing itself has undergone a disruptive transformation with the emergence of new media and engagement channels. These changes require an evolving skill set, so marketers must keep pace. As things evolve, marketers find it difficult to stay ahead of the curve and keep up with new ways to engage customers using the right method for each segment. In today's era, consumers have high expectations and determine how they prefer to interact with businesses. E-commerce is one such transformative channel that marketers – and businesses as a whole – must master to maximize growth potential (BtoB Research Insights). While B2B commerce has been around for a while and more and more businesses are using e-commerce to accelerate their marketing efforts. Now more than ever, e-commerce deserves increased attention, testing and evaluation for this technology. BtoB Research Insights found that a third of marketers spend 20% or more of their marketing spend on e-commerce, while top organizations channel 30% or more of their sales through e-commerce (BtoB Research Insights). Online channels have a proven benefit to an organization's bottom line due to higher profitability, not to mention the potential for greater market share. Businesses can also benefit operationally from using e-commerce solutions by better streamlining the purchasing process and enabling greater customer engagement...... middle of paper ...... lability (server side), maintenance bottlenecks within the e-commerce management system, or maintaining an increasingly growing collection of products in the store. In conclusion, companies that adopt e-commerce technology may actually be more successful in growing their business, particularly because the organization has internalized the technology. Working together helps people, processes and systems work more effectively. By developing a methodology for strategizing solutions, evaluating options, and creating applications, it better facilitates the process. Additionally, make an effort to prepare and train people accordingly for the changes that are occurring. Often people resist change because they don't understand the benefits/value of the new methodology/technology. Clear boundaries and updates on project implementation progress help everyone.

Essay / Successful E-commerce Implementation - 1785 work, due to the emerging opportunities needed to remain competitive. Indeed, the world of marketing itself has undergone a disruptive transformation with the emergence of new media and engagement channels. These changes require an evolving skill set, so marketers must keep pace. As things evolve, marketers find it difficult to stay ahead of the curve and keep up with new ways to engage customers using the right method for each segment. In today's era, consumers have high expectations and determine how they prefer to interact with businesses. E-commerce is one such transformative channel that marketers – and businesses as a whole – must master to maximize growth potential (BtoB Research Insights). While B2B commerce has been around for a while and more and more businesses are using e-commerce to accelerate their marketing efforts. Now more than ever, e-commerce deserves increased attention, testing and evaluation for this technology. BtoB Research Insights found that a third of marketers spend 20% or more of their marketing spend on e-commerce, while top organizations channel 30% or more of their sales through e-commerce (BtoB Research Insights). Online channels have a proven benefit to an organization's bottom line due to higher profitability, not to mention the potential for greater market share. Businesses can also benefit operationally from using e-commerce solutions by better streamlining the purchasing process and enabling greater customer engagement...... middle of paper ...... lability (server side), maintenance bottlenecks within the e-commerce management system, or maintaining an increasingly growing collection of products in the store. In conclusion, companies that adopt e-commerce technology may actually be more successful in growing their business, particularly because the organization has internalized the technology. Working together helps people, processes and systems work more effectively. By developing a methodology for strategizing solutions, evaluating options, and creating applications, it better facilitates the process. Additionally, make an effort to prepare and train people accordingly for the changes that are occurring. Often people resist change because they don't understand the benefits/value of the new methodology/technology. Clear boundaries and updates on project implementation progress help everyone.

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