The target market is not price sensitive; the price does not matter as long as it is reasonably proportional to the services offered. Travel Today offers competitive prices as in the industry market. Different trips all have different pricing systems; however, adventure travel in general will cost between $1,000 and $5,000 per week. Travel Today's pricing strategy is based on ensuring that the service offered is available to the target customer. The value and price of the package are taken into consideration along with the services provided to ensure the customer recognizes the overall experience and value. Travel Today will express through brochures, photos and promotional materials through the media the quality of the vacation packages offered. The targeted customer base consists of people looking for an exceptional and exciting vacation experience, one of a kind, filled with luxury and top-notch service. Travel Today listens to the traveler in order to adapt your travel requirements to your needs. Promotional