The triple bottom line (TBL) is the essential core of the company's success. This is the framework for measuring business performance in terms of environment, planet and profit or we can call it 3Ps. However, this measure is not common to all companies (Slaper and Hall, nd). This article will focus on the sustainability of Bayerische Motoren Werke (BMW), the parent company of Rolls-Royce and Mini-cooper. The company is one of the best luxury car manufacturers in the world and is headquartered in Munich, Germany. The roots of this company date back to 1916, when Karl Rapp, who was the first founder of BMW, the other co-founders of BMW were Frank Ropp, Camilo and Gustav. At first they were an aircraft industry, but after the end of World War I they were forced to stop producing aircraft engines. This led BMW to generate their first motorcycle called "R32" in 1923. After creating their first motorcycle, they became an automobile and truck manufacturer in 1928, BMW's first car was called "Dixi", which the model was based on the Austin 7 structure. Currently, they are considered a large company, as they have around 130,000 employees worldwide and their 2 manufacturing sites are located in the North American continent, 12 sites in Europe, 1 site in Africa and 3 sites in Asia, including Thailand, in the province of Rayong. . BMW's sustainability focuses on its products, services, production, value creation, employees and society (BMWgroup, nd). The BMW company presents the positive and negative effects on people in terms of occupation, health and finances. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayThe positive impacts that the company brings to society are the learning program, the program that generates for young people who want to acquire real career experiences, and If interns meet all requirements, they can take on full-time BMW employees. There are five different apprenticeship programs: Automotive Technician, After-Sales Customer Service, Body Shop Apprenticeship, Motorcycle Apprenticeship, and Genius Training Program (“BMW Retailer Network,” 2018). Each program offers a different essential skill to trainees. This program reduces the unemployment rate between ages 15 and 24 in Germany compared to European countries by 6.7 and 17.3 percent (Jacobs, 2017). This shows that it reduces the country's unemployment rate and provides jobs for many young adults, directly benefiting every person. The program will benefit trainees because when they complete their program they will be able to earn over £214 per week from their work, and they will be able to enter the business more easily than others (The Benefits of Apprenticeships for employers, nd). Additionally, the positive impacts on the company itself are that it can reduce its financial output related to the apprenticeship program, as interns receive salaries approximately 40 to 50 percent lower than those of full-time employees. full. The study also shows that the company can reduce production by around 40 to 50 percent. $366 per week if they have this project (Steinberg and Schwartz, 2014). The negative impacts on people from the BMW company can be divided into three categories: the emissions scandal, recalled vehicles, and air pollution. First and foremost, BMW has been the subject of an investigation that claims the company is cheating by installing a defeat device on 11,400 vehicles because the devices display a percentageemissions lower than reality, so they will recall them all when the test is approved (“Prosecutors’ Raid”, 2018). . The study also shows that BMW cars emit 11 times more nitrogen oxide than is permitted on public roads (Thompson, 2015). This affects human health, as this substance will increase the risk of lung infection, respiratory problems, flu, colds and coughs. In addition, BMW has also recalled 294,000 cars in the UK because they can catch fire. Another case is that the BBC watchdog is investigating BMW vehicles because they could come to a complete stop while driving, which would cause many accidents, like in the past they recalled 500,000 cars in 2013, and now they will do the same. This shows that they recalled many cars that belonged to them because they had errors in their vehicles, and cars can affect people's lives due to serious accidents (Griffiths, 2018). This decreases public trust in the company, and the survey shows that people who own BMW cars are considering buying another one and those who don't own a BMW trust them at 50% ("Recalling Cars », 2018). BMW has both positive and negative effects on the planet in terms of pollution and resource consumption. The positive impacts are that BMW is trying to reduce its resource consumption and produce electric vehicles because they believe it pollutes less than diesel engines. BMW i models are the series of electric cars that includes the BMW i3 and BMW i8 to meet the demand of the environmentally friendly market, and the BMW i3s were built using renewable resources and recycled materials to ensure their durability, such as plastic (BMWgroup, nd). . This shows that the company is trying to preserve natural resources and the environment. BMW's goal is to reduce resource consumption (energy, water and solvents) by around 45% by 2020, based on the 2006 standard, to ensure that it does not have as much negative effects on the environment than in the past. Over the past year, BMW has sold more than 100,000 electric vehicles, showing that they can reduce pollution as people use more electric cars. The statistic also shows that in 2017, BMW vehicles can reduce emissions by about 2% globally to 141 g of CO2 per kilometer, and it hopes to reduce carbon pollution by at least 50%. 'by 2020, based on information from 1985 (BMWgroup, nd). The negative impacts on the planet that society has in terms of motor vehicles are diesel engines. This type of engine is more harmful to the environment than the gasoline engine. All pollution which is carbon monoxide (CO), hydrocarbons (HC), diesel particles (DPM), nitrogen monoxide (NOx) and sulfur dioxide (SO2) that diesel cars emit affects the planet in terms of climate change and the greenhouse effect. , and the problem of global warming. According to the study, diesel engines emit about 46.5 tons of carbon dioxide, more than gasoline cars 3.65 tons (“Diesel cars do,” n.d.). To be clearer, diesel fuel contains more CO2 than gasoline fuel, 0.37 kg of CO2 per liter, so this is why it produces more carbon dioxide. Additionally, from the studies, they found that 91% of diesel cars in Europe exceed Euro 6, the standard for limiting NOx on the road to 0.080 mph per kilometer (SMITH, 2018). This also leads to many deaths in Europe. He estimates that even if NOx met the standard, it would represent 70,000 deaths per year, and he, 2016).