One solution is to use Ivan Pavlov's conditioning experiment. Using tactics from his experience, they manage to arouse hatred of books and flowers from every member of their society. Another way the government conditions its population is to force them to listen to recordings while people sleep. This principle is known as “sleep teaching or hypnopaedia” (Huxley 25). After experimenting with sleep teaching, they discovered that individuals were unable to remember educational facts. Even though the results are troubling, they are still able to use this tactic and teach moral education instead. Today, the World State exerts even more control over every individual. They are now able to impose their own moral beliefs on the “child’s mind.” And not just the child's [sic] mind. Adults care too – throughout his life” (Huxley