Social presence on the shopping website is divided into two parts. The first is the emotional description of the product. The second allows any consumer to add their questions or comments under each product. The real market has always been more advanced in social contact than online shopping. Proponents of the real market explain commercial sites by the lack of social presence. The real market or the traditional market succeeds in transforming shopping from a simple process of exchanging money to an experience. For this reason, any shopping center includes many activities such as a food court, children's play area, free Wi-Fi and a soft seating area. However, online shopping covered its weakness with this feature which allowed the consumer to connect with sellers and with other consumers. In Khaled Hassanein and Milena Head's study (Manipulation of perceived social presence through the web interface and its impact on attitude towards online shopping), the experimenters defined the website that lacked personal touch as being too plain, dull and boring, and generally unattractive. In this study, Khaled Hassanein and Milena Head came up with the following result: “Increased levels of perceived social presence will result in greater enjoyment on online shopping sites.” Through this study, they proved that this feature made a significant difference to the consumer.