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Essay / Individual Consumer Experience Assignment
The product I chose for the assignment is a solid shampoo called “Godiva” from Lush. Lush is a London-headquartered cosmetics retailer selling natural hair and beauty products. Products range from creams, soaps, shampoos, shower gels to lotions, scrubs, masks and other cosmetics for the face, hair and body, all 100% vegetarian. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay All products are manufactured in factories around the world, for example in Dorset, Toronto, Croatia, Germany and Australia. The staff call these factories "kitchens" because it's where they produce products, all with vegan and vegetarian recipes. It is important to mention that all products are handmade, as Lush states on their website: “Handmade is our middle name. “Everyday preppers slice, juice, scramble and blend fresh batches of natural ingredients such as fresh organic fruits and vegetables, the finest essential oils and safe synthetics. In fact, almost every product in the store has an artisanal touch. In addition to the products, the packaging is also handmade and consumers can even see who put it together with a sticker on the back of the packaging. You may be wondering why handmade is such a dominant factor in Lush's business values. The answer, however, is simple. “We like to know the exact conditions in which our products and stores are manufactured and equipped, as well as the materials used. This way we can guarantee that everything we use is of the highest quality and ethically sourced from start to finish. The effort and care that Lush puts into producing its products would be wasted if they worked with suppliers and ingredients that went against Lush's principles. Therefore, to know and control its supplies and materials used, Lush created the “Ethical Buying Team”. This team is dedicated to working hard to source ingredients and meeting with their suppliers and producers to ensure they meet Lush's standards and values. In this way, Lush has full control over its raw materials, their origin, their method of production and, just as importantly, their impact on the communities that produce them. This awareness is obtained through visits where the team traces the production process of each ingredient from planting to harvesting through processing. Ultimately, he decides whether the entire process is ethical from start to finish and whether it meets Lush's requirements. During these visits, buyers also create lasting relationships with producers and help maintain sustainable practices and fair working conditions. Lush believes that every ingredient they source should have a positive impact on the community that produced it. Lush therefore purchases almost all of its materials from small groups. Lush therefore seeks greater fairness in international trade and contributes to sustainable development by offering better trading conditions to workers and giving them access to the market. This strategy not only generates positive change, but also sets an example for other companies. However, Lush's sustainable and ethical production process doesn't stop there. Lush also manages to reduce packaging waste by selling their products completely unpackaged, or as they like to call it, “naked”. Nearly 40% of all products are sold without packaging. For.