1. IntroductionThe Bethesda Theater, located in Bethesda, Maryland in the United States of America and built in 1938, recently underwent an $8 million renovation and has been operating as a music club since March 2013. This music club, Bethesda Blues & Jazz Supper Club, is a small concert venue that serves food and drinks while featuring live performances from a variety of artists. It can accommodate 300 guests for dinner, as well as an additional 200 people for the show alone; these show tickets begin to sell out once the dinner seats are sold out. The owner of Bethesda Blues & Jazz is considering an expansion of the brand into the UK, as the concept of this type of restaurant is not well known in the UK. this market. Through the use of Porter's Five Forces Model, the current business environment and Bethesda Blues & Jazz's operation within that environment can be analyzed and evaluated, allowing for recommendations on their future business strategy and the possibility an expansion into the United Kingdom. market to consider. The service sector is showing positive signs of growth, but this is not enough to justify this expansion plan. PEST and SWOT analysis, along with Porter's five forces, can be used to explore their options and make recommendations.2. PEST Analysis Several political aspects affect Bethesda Blues & Jazz, both in the United States and the United Kingdom. The first concerns the stark differences in alcohol regulations between the two countries. In the UK, the drinking age is 18, instead of 21 as in the US, and businesses only need a business license to sell alcohol. alcohol (Gov.uk, 2013). Another factor is the ease of expansion into the UK market, which could be made difficult...... middle of paper ......US and UK analysis of Bethesda's status Blues & Jazz in the United States, and an analysis of their financial situation. If these reviews are all positive, then they should reconsider expanding into the UK and start researching potential UK locations, as well as networking with performance artists and suppliers. The Bethesda Blues & Jazz Supper Club has had some success so far, but it's still too new at the moment to really consider expanding overseas. They need to build a more established brand in the United States before continuing their expansion. There are several competitive forces to consider, particularly substitution, and these companies are better able to take advantage of opportunities in the United States because they have at least some network. In the long term, depending on the state of their business, they should reconsider their plans to expand into the UK..