Is Milk Stored in the Back of the Store the Result of Conspiracy or simple logistics? The common belief that milk is stored in the location farthest from the entrance is that it forces customers to walk through the rest of the store to get to the milk section. Impulse purchases are the main reasoning behind this theory. Despite this common belief, the most likely reason milk is stored in the back of the store is due to simple logistics. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The milk theory resists reasoning because it is certainly true that you are more likely to make additional purchases if you are forced to pass in front of the different aisles of the store to access the milk section. Supermarkets use a variety of methods to encourage spending. The type of music they play is usually one with low beats per minute, as it is believed that slower, depressing sounding music makes you more likely to make more purchases. The same way you might binge eat ice cream when you're feeling down. Stores place higher profit products at eye level and deliberately place child-friendly items on lower shelves, at children's eye level. Milk placed in the back of the store to force you to walk through the rest of the store seems like something a store would do to increase sales. While the milk theory makes a lot of sense and is consistent with the various methods stores use to increase expenses, the most likely reason milk is in the back of the store is simple logistics. Store merchandise passes through the rear loading area which is usually located at the rear of the store. Large delivery trucks crowding the front of the store and deliveries going through the front of the store are a significant inconvenience for customers. Additionally, storage areas are also located at the rear of the store. Where do you see space for merchandise storage anywhere at the front of the store? The refrigerated storage area is located at the rear of the store where it is convenient for the milk delivery person to simply pass through the rear loading area and straight to the refrigerator. storage. The most important aspect is that milk is a perishable product. As the temperature of milk drops, its shelf life decreases. This means less time to sell the milk and a likely drop in the store's revenue. During the summer months, the time it takes for milk to reach refrigerated storage can be significant. Keep in mind: this is just a sample. Get a personalized document from our expert writers now. Get a Personalized Essay It is reasonable to believe that milk is contained in the back of the store theory. This makes a lot of sense, but the truth probably lies in the simplicity of the store layout. The loading dock and refrigerated storage are typically located in the rear of the store. Quick and easy access to refrigerated storage is the most likely reason the milk section is in the back of the store..