ContentsIntroduction 3The Business Opportunity 3Summary 4Industry and Market Analysis 4Competitor Analysis 4Market Segmentation 4Company Description 5Products 5Services 5Operational Plan 5Human Resources Plan 6Marketing Plan: 6Financial Plan 6Income Statement 7IntroductionThe Online Business We Are Going To The beginning is to provide customized shoes which will be prepared according to customer's preferences. Some customers have great difficulty finding the shoe that matches their preferences. The name of the website is “RUNNIES.COM”. Initially, we are targeting residents of Oxford. Oxford is the university center of the United Kingdom. The first preference will be to prepare shoes for people with inappropriate sizes (either too small or too big). We also focus on standard size people who want to design the shoe according to their own preferences and standard size person will also be targeted. We also provide after-sales services. For example, if a shoe is torn or cracked within a certain time frame, we offer a free repair. The Business Opportunity It is very difficult for new entrants to survive in the fashion industry unless they offer good quality products that are up to date with industry trends. the market. There is no competitor to runnies.com, which offers customized shoes based on customer preferences. Providing shoes to people of inappropriate sizes also gives us a competitive advantage over our peers. Summary Runnies.com is the online business in Oxford that provides customized shoes based on customer preferences. It...... middle of paper...... Income statement Online shoe retail income statement (in pounds) January February March April May June Jul Aug Sep Oct Nov Dec Sales revenue 1750 2100 3150 4025 6825 7700 10500 15750 18375 21000 24500 29750Rev. from advertisements 100 100 100 100 100 100 100 100 200 200 200 200Total income 1850 2200 3250 4125 6925 7800 10600 15850 18575 21200 24700 29950Less expenses : Salaries (monthly) 0 400 400 500 600 700 700 800 800 1,000 1,000 1,000 Services public 100 100 100 100 250 250 250 250 300 350 500 700Payments at factory 1225 1470 2205 2817 4777.5 5390 7350 11025 12862 14700 17150 20965 advertising 100 100 100 100 200 2 00 200 200 250 250 300 300 Total expenditure 1425 2070 2805 3517 5827.5 6540 8500 12275 14212 16300 18950 22965Profit/loss (in pounds) 425 130 445 608 1097.5 1260 2100 3575 4363 4900 5750 6985