SWOT Analysis: Mc Donald's IndiaSWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition to a new venture or strategy . Short for Strengths, Weaknesses, Opportunities and Threats that may affect any proposed new action. Here we represent the SWOT analysis report of our business proposal. STRENGTHS: • Great taste: The fast food chain operates in many diverse cultures where food tastes are extremely different from those of American or Indian consumers. Thus, the ability to adapt to local tastes is one of McDonald's strengths. • Brand Equity: McDonalds has accumulated considerable brand equity. It is now the leading fast food company in India in terms of sales. McDonald's India is a leader in the food retail industry, with a presence of over 310 restaurants serving over 650,000 customers daily in India. The image of McDonald's is recognizable everywhere. This brand is among the top ten most powerful and best brands and brands in the world. • Operations: The company derives part of its revenue from overseas operations. Profits (money) sent to the United States must be converted into dollars, which is influenced by exchange rates, especially when the dollar appreciates against other currencies. WEAKNESS: • High price: McDonald's is no longer able to differentiate itself substantially from fast food. channels (at least not enough to gain market share) and chooses to compete on price rather than additional features. • Image of “Fried”: Although McDonalds is trying to update its menu by calling it healthy food. For example, there are many dishes with chicken eggs (grilled and fried). Besides that, there are only a few dishes that are salads with vegetables and fruits. Moreover, the quantity of fr...... middle of paper ...... its type of business but over time the market conditions changed and emerged with local rivals and the evolution activists and animal welfare organizations, so to survive in the Indian market, it should now focus on other things, like CSR and precautions to avoid getting involved in any act of conspiracy, and is expected to change based on the business dynamics of the Indian food and beverage industry. Recommendation - We recommend that McDonalds use cost leadership strategy as another tool that will help in its expansion. They should focus on strengthening relationships with local suppliers to purchase raw materials, ingredients, etc. Mc Donald's should give proper training to its staff to provide high quality customer service. They need to integrate into the local culture by using local festivals and events to promote the McDonalds brand across India..