Entrepreneurship. It is a way of life that is only suitable for a few specific types of people, but whose achievements benefit millions of people. Entrepreneurs are the makers of modern history as they take the inevitable path to success that no one has seen or traveled in the past. For entrepreneurs, life is a constant struggle to shoulder responsibilities in order to overcome or reverse the problems plaguing the human race. Throughout history, entrepreneurs have evolved with the unstoppable development of means of communication. We can imagine entrepreneurs as warriors for humanity fighting important problems on the battlefield of progress with their weapon of choice from the ever-evolving artillery of the means of communication. As weapons have developed, from sharpened stones and swords to firepower and firearms, the means of communication have also evolved over time. Like warriors on the battlefield, entrepreneurs truly understood the infinite possibilities of the then-present means of communication and used it to achieve goals deemed impossible. At any time, radio, television, magazines, posters, etc. are available. were the weapons of choice. It was until the invention of the “gunpowder” means of communication, commonly known as the Internet, that entrepreneurs began to rise higher in their seemingly unprecedented possibilities for success. With the advent of the Internet, entrepreneurship has expanded from a product-oriented business model to a service-oriented business model. Today's big five global companies, such as Apple Inc. and Microsoft Corp., and many others, are the bountiful fruits of digital communications and the Internet. Among all the new emerging entrepreneurs, very few brave souls are ready to change the course of the publishing industry. Self-publishing author entrepreneurs and online publishing companies are shaking up the stronghold of the physical publishing industry and breaking the centuries-old dominance. With the help of the Internet and platforms like Amazon Kindle and Audible, self-publishing authors and ebook publishing companies are gradually changing the way publishers and readers interact with each other. This is creating a paradigm shift in information accessibility, where more entrepreneurs realize the endless possibilities of content delivery; and the transition to a paperless future makes knowledge affordable and accessible to billions of people. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayThe development of the Internet as a medium still sparks the age-old debate between instrumentalists and determinists today due to its ever-changing advancements. But time and time again, the Internet has proven to harness the best of both ideals and relentlessly create new possibilities every day of its existence. In the world of digital media and the internet, where just hours after the launch of a revolutionary technology, people have moved on to the next big thing. Before we know it, newer and more advanced advancements are being made. But when it comes to books and publishing, progress has been relatively slow. That was until an established Wall Street genius thought of moving the accessibility of books to a digital platform with its exhibition value intact in its physical copy. It was Jeff Bezos, founder and CEO of Amazon, whostarted selling books through its website to anyone in the world, at any time of the day, at the most affordable prices possible. Thus began Amazon's seventeen-year-old transformation, which gradually destroyed the publishing industry's distribution model. In 2007, Amazon finally caught up with the long-awaited e-book platform and launched Kindle Direct Publishing (KDP). It was originally called Digital Text Platform. Amazon has also created its own Kindle devices and an app that allows users to purchase and download content directly from publishers. The platform was created with the ambition that authors and publishers could independently publish their books directly to Kindle and Kindle apps worldwide. This alone eliminated the time and money required to publish and distribute physical copies of content. Reaching millions of people around the world was just a matter of hours. Authors can upload documents in a range of several formats available for delivery via Whispernet. There is a selection of 34 languages ​​available in which authors or editors can publish their documents. This new model of e-book publishing and distribution has taken the world by storm and brought the convenience of becoming an author at the touch of a computer key. . Authors were no longer obliged to contact publishers to submit their books for publication. They could be their own publishing authority. They also didn’t have to worry about reaching the audience since Amazon took care of the advertising on their platform. They could advertise to the millions of people visiting their website, specifically targeting their preferences and spending habits. The reason why this model was really successful was because the authors or publishers could decide for themselves to set the price and there were no issues regarding the movement of inventory. Published content can be charged between $0.99 and $200.00. In 2016, Amazon also added a paperback option that uses print-on-demand technology with the goal of offering digital and print versions to self-publishers. Amazon promotes to its authors the ability to publish both e-books and paperbacks through the same platform. Amazon offers another self-publishing option known as CreateSpace. This is also an online platform and is still in operation. Presenting itself as a competitor to KDP, it's only a matter of time before KDP takes over CreateSpace; The benefit of linking a user's paper and digital books in one place makes KDP the first choice for self-publishing authors and ebook publishing companies. The idea of ​​self-publishing was introduced to give author entrepreneurs and e-book publishing entrepreneurs a voice of their own. In the 2000s, the publishing industry saw approximately one million new surplus copies of physical books added to the industry's output. But that figure has doubled every year over the past decade due to technological advances in the industry. The numbers began to increase at a staggering rate as the industry began to integrate its self-publishing model. Around eighty percent of new material in the industry comes from the self-publishing model and this figure has been increasing since its inception. We have seen the shelf life of books go from six months to six weeks. By delving deeper into the phenomenonof the self-publishing model, we notice three distinct profiles of authors who push the dynamics of the industry to new levels (Carolan & Evian, 2013). The most important are authors who have a great influence on the material published, its advertising and marketing. These are the authors at the top of the old model of the publishing industry who have moved to the new model of self-publishing. Their names are their brands, and the materials they write are often copyrighted. Physical publishing rights are purchased by major publishers. But authors own the right to e-book copies and generate first-hand revenue through e-book marketplaces. New technology and media have simply added more value to their work and more credibility to their careers. JK Rowling would be one of the most notable examples of our time. But these are not the authors who have harnessed the full power of the new technology. It is those at the end of the chain who have truly exploited the possibilities offered by new technology. The Internet is the most important thing that has ever happened in communications. As the Internet grew, so did the notion that “you can do anything for a career through the Internet.” In the late-mid 2000s, Internet technology companies like YouTube, Google, Facebook, and many others created jobs that were unimaginable a few years ago, and even today they are doing so in a big way. People started creating videos and vlogs to distribute certain content. They wrote blogs about issues they thought were important. Blogging laid the foundation for the self-publishing model. The only thing missing was the protocol required to label something as "officially" published. This is where Amazon capitalized and grew KDP. Now people who wrote blogs, created vlogs, and created all kinds of small-scale content had the opportunity to expand their work. People can now write about the things they love, the places they love, the food they eat, the work they do, the stories they have created, the experiences they have had, etc., and compile them into book form. All formatted and ready for anyone to read. The profession that was once considered the work of only experienced and creative people was now accessible to everyone. Talented and creative individuals were not the only ones to take advantage of these new possibilities. People with a keen interest in business could see this pattern clearly. The market was there, the platform was there and the distribution was excellent thanks to the ever-present Internet. The only thing missing was the content. And they didn't need to produce anything on their own if they could find a way to efficiently collect the writings of other creators. There are creative and talented people who are willing to hand over responsibility for editing and marketing while remaining fully focused on content creation. With the rapid growth of the e-book publishing industry, there were cash reserves to capitalize on and many e-book startups began to take off. These startups mainly target independent authors who are also struggling in their artistic careers. These entrepreneurs were revolutionizing the publishing industry, one book at a time. As media took on a new form, moving from computers to very small, handheld computers, more commonly known as cell phones andtablets, the electronic publishing industry has grown considerably. An industry that has never been attuned to technology and has not yet caught up with the technological innovations of the modern era was finally taking the long-awaited step towards the digital revolution. Outside of e-books, there has been little technological innovation in the publishing industry. As a result, startups tend to view themselves as the Robin Hoods of the Internet-enabled publishing industry. They posed a threat to the hold of the old conventional paper publishing industry. The rise of the e-book has changed the way we readers interact with content. The results are also impressive from an economic perspective. In the United States, the self-publishing industry brings in approximately $500 million in consumer spending, representing 1.8% market share of the estimated $16.8 billion book market and growing exponentially . The importance and influence of the Internet is often underestimated when talking about the e-book industry. Companies like Wattpad, Scribd, and many others have taken advantage of the accessibility of the Internet to grow their business. Portable devices that can access the Internet have allowed e-book startups to realize that content can be spontaneous. Their ebooks could interact with readers in such a convenient way that readers would come back again and again. In the past, getting the message across was a major problem. In formal terms, marketing books to the right customers was time consuming and expensive. Without a strong fan base, promoting books to bestseller status was a difficult road. Exchanging information takes time and money. Before the Internet, a bestseller only appeared after a few enthusiastic readers had read it and, within a few months, had introduced the book to people they knew. After the mid-2000s came the Internet, shaking up the whole scene. People spent more time on the Internet than all other generations combined on a specific task. E-book publishers could get their new publication in front of people around the world in seconds. With negligible money spent, they could advertise their product on high traffic platforms like Google search engine, Facebook walls, YouTube videos and any web pages that had a small space to advertise in any which part of their home page. Additionally, these platforms had huge databases that could profile users based on their entered data and target specific likely readers who are most likely to purchase the book. From the reader's point of view, when you don't have to carry around a heavy piece of bound paper and reading would be possible easily anywhere and everywhere, even without light, having another addition to your book collection never seems like a hassle. bad idea. once you're done with it, you don't even have to think about it depreciating its physical value or taking up your shelf space for all the new reads you want to get. Handheld devices worked like magic wands and eliminated all the inconveniences of making a physical copy of a book. Plus, you don't have to think that your new read will burn a hole in your pocket. Every time you buy a book online, the author and publishing house receive their share of the profits almost immediately. There are more than 500,000 active self-published authors in the United States. Most of these self-published authors.