The modern economic situation is marked by strong competition, rapid development in terms of new technologies and globalization (Eaton & Kilby, 2015). As such, organizations are forced to become more global while employees with different backgrounds, attitudes and work-related perceptions must work together. This explains why organizational culture is vital in the implementation of the strategic objectives set by the company. The culture a company creates determines whether it will lose or win in the fight for supremacy and market share (Eaton and Kilby, 2015). This means that the differences between successful and less successful companies lie in the decision and roots of establishing an organizational culture that fits the environment. The popularity of corporate culture in today's times lies in the significant relationship between this concept and its results. These consequences include business efficiency, financial performance and achieving substantial competitive advantage. Culture is an essential element of an organization's success. The culture revolves around integrity, teamwork, customer focus and a spirit of humility. For today's business world, organizational culture and its patterns have gained remarkable importance in recent years. The question that arises, however, is how the elements of a corporate culture can influence the achievement of the strategic goals and objectives set by the company. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Barclays bank is an example of an organization that has achieved immense success. Barclays bank uses the role culture and task culture models in its efforts to achieve the organization's strategic goals and objectives (SWOT analysis of Barclays PLC, 2015). Role culture ensures that the roles delegated to employees at all levels are more important than the individuals who implement them. In this model, reasoning and logic as well as impersonal procedures and systems govern behavior. Task culture ensures that there is no single source of power. Every task given to the employee is the priority. Such a culture and model depends on the ability of the most creative and best individuals to form a team working towards the set organizational goals. Teamwork is essential compared to any other element valued within the work culture. Barclays' corporate culture is therefore the primary driver of organizational goals as business models dictate how the goals are achieved (Barclays PLC SWOT Analysis, 2015). Cultures and role and task models help Barclays achieve its strategic objectives. Culture can be defined in non-technical language as the way things are done. It is the way of functioning within an organization that is accepted and considered normal (Wren & Dulewicz, 2005). It constitutes the social environment of a company solely responsible for the creation of innovations and initiatives. Culture ensures that a company is more competitive and achieves profitability. These are the main objectives of any organization. A national culture guarantees maximum impact among employees. It can be defined as the most dominant behavior, customs, beliefs, and set of norms among the population of a nation. Global organizations and international companies like Barclaysdevelop management objectives and practices based on the national culture of the country in which they operate. The national culture of the United Kingdom is rich in individualism, masculinity and indulgence (Wren and Dulewicz, 2005). Power distance, uncertainty avoidance, and long-term orientation are relatively weak. There are weak bonds between members of a community in the national culture of the United Kingdom. This explains why the organization in question (Barclays) has performed so well in a struggling economy (SWOT analysis of Barclays PLC, 2015). The institution holds to the tasks and roles delegated to individuals in a work. Even though the cultures are somewhat different, they work together in this way. They complement each other. The strong individualism of the British people allows for a strong orientation towards rewarding hard work and success. The Barclays Group is a huge international financial provider that operates on every continent in the world. They have significant operations in Europe, Australia, Asia, America, Africa and the Middle East (SWOT analysis of Barclays PLC, 2015). They deal in wealth management, retail banking, corporate banking, credit cards and investment banking. In analyzing the corporate cultural profile of Barclays, customer responsiveness, communication, personality and organization, work motivation, reward management and job satisfaction are the key cultures to consider. Communication is essential to transmit and instill common goals. Failure to convey clear objectives will lead to calamities for a business. At Barclays, clear communication plays a major role in meeting customer needs and demands to offer all the information needed to make a decision (SWOT analysis of Barclays PLC, 2015). Organization and personality are essential to the success of an organization. this helps management develop good organizational behavior. This goal is achieved through understanding the different personalities of employees in order to increase the interaction patterns achievable in the company. Personality encompasses the qualities, skills, abilities and characteristics of employees, combined with other traits such as attitude and appearance. The culture and model used at Barclays ensures that tasks and roles come before an individual (Barclays PLC SWOT Analysis, 2015). However, in general, British culture is individualistic and favors reward. Therefore, this ensures that the motivation to achieve results is very high.<3>Impact of Barclays' corporate culture in achieving its goalsThe current economic situation is marked by strong competition, rapid development in terms of new technologies and globalization. This requires organizations to become more global while employees from different backgrounds, attitudes and work-related perceptions must work together. Barclays' culture has been a key element in driving it forward in the banking and finance industry (Barclays PLC SWOT Analysis, 2015). With a culture oriented towards achieving its goals and results with a focus on tasks and roles, the company was able to achieve all of its strategic goals and objectives (Eaton & Kilby, 2015). The success of the United Kingdom Royal Air Force, in all its military endeavors, depends on effective leadership, core principles and values, personal standards, resilience and total commitment. The culture and climate of the Royal Air Force prohibits fraternization, adultery and unprofessional relationships. Such, 2012).