SWOT Analysis: Samsung CompanySamsung Company: BackgroundSamsung Company is one of the leading companies in the world today. Its roots date back to 1938, when Lee Byung-chull established a small trading company in Su-dong, South Korea, specializing in the sale of goods in the city. Later, the company grew and expanded to Seoul in 1947. With the outbreak of the Korean War, the company weakened and as soon as the war ended, Lee expanded it to making it the largest woolen mill in Korea. Expansion continued and over the next three decades it diversified into other areas, including textiles, food processing, securities, retailing and insurance. Samsung entered the electronics industry in the second half of the 1960s and formed four electronics divisions, namely Samsung Electro-Mechanics, Samsung Corning, Samsung Electronic Devices and Samsung Semiconductors and Telecommunications. In the mid-1970s, the company ventured into shipbuilding, but Lee's death caused it to be separated into four business groups which include: Samsung Group, Hansol Group, CJ Group and Shinsegae Group , which propelled it to immense growth, making it one of the best companies today. Mission StatementThe Samsung company does not appear to have an official mission, but expresses it through its philosophy. The philosophy is that Samsung devotes its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, the company places great value on its employees and its technologies. Samsung Company: Organizational Strengths Samsung has the widest range of product portfolio including: mobile phones, home appliances, TV/Video/Audio, tablets, PCs, printers. , camera, camcorder, peripheral ...... middle of paper ...... to achieve its goals. The company needs to ensure that it invests heavily in products that are unique and offer greater opportunities to double in sales, including tablets. Additionally, it must ensure that it maximizes regions like China that have proven beneficial in terms of sales (Luo, 2001). In neutralizing threats, the company should strive to produce unique, highly effective and affordable products. ReferencesCusumano, MA (2013). Technology strategy and management: the Apple-Samsung trials. Communications of the ACM, 56(1), 28-31. doi:10.1145/2398356.2398366 Luo, Y. (2001). Strategy, structure and performance of multinationals in China. Westport, Conn. [ua: Quorum Books. Samsung introduces more tablets and Chromebooks. (2014). Electronic Education Report, 21(7), 1-3.