Table of contentsIntroduction: Symbolism: the Swoosh as a cultural iconEmotional input: inspiring heroic journeysPersuasion techniques: Ethos, pathos and logosConclusion:Introduction:In an age where advertising floods our lives On a daily basis, it becomes essential to critically analyze the strategies used by brands to capture our attention and influence our purchasing decisions. Nike, a global sportswear company, has always demonstrated its prowess in creating impactful and thought-provoking advertisements. This essay will look at the rhetorical brilliance of Nike ads, exploring the use of symbolism, emotional appeal, and persuasion techniques to evoke deep connections with its audience. By examining the iconic "Just Do It" campaign and the "Dream Crazy" ad, we'll discover how Nike masterfully uses advertising to engage, inspire and polarize viewers. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Symbolism: The Swoosh as a Cultural IconNike's iconic Swoosh logo, a simple yet powerful symbol, has become synonymous with the brand's identity. This recognizable emblem transcends the simple representation of a company and transforms into a cultural icon that symbolizes athleticism, determination and success. The Swoosh is strategically placed in Nike ads to convey a sense of empowerment and aspiration, reminding viewers of their own potential for greatness. Through this symbolic representation, Nike taps into the collective unconscious, evoking emotions and desires that drive individuals to strive for excellence. Emotional Appeal: Inspiring Heroic Journeys Nike ads are renowned for their ability to elicit strong emotional responses. By tapping into universal human experiences, the brand creates stories that resonate deeply with viewers. One notable example is the “Just Do It” campaign, which features individuals overcoming immense challenges to achieve their goals. Whether an aspiring athlete, a cancer survivor, or an artist pushing the boundaries of creativity, Nike presents these individuals as heroes on a transformative journey. Through the use of powerful storytelling and cinematography, Nike evokes emotions such as empathy, admiration and inspiration, connecting its brand to the pursuit of personal triumph. Persuasion Techniques: Ethos, Pathos and LogosNike strategically uses persuasion techniques to convince viewers of the value and superiority of its products. The use of ethos, or establishing credibility, is evident in Nike's partnerships with renowned athletes like Serena Williams and LeBron James. By associating with these accomplished personalities, Nike enhances its brand image and convinces consumers of the authenticity and quality of its products. Pathos, or appealing to emotions, is a central element of Nike ads. Through the skillful use of music, visuals and storytelling, Nike creates an emotional resonance that leaves a lasting impact on viewers. For example, the “Dream Crazy” commercial, featuring Colin Kaepernick, addresses the issue of racial injustice and encourages individuals to dream big despite adversity. By aligning itself with a controversial figure and a powerful social cause, Nike stirs intense emotions and sparks conversations, cementing its position in the cultural zeitgeist. Logos, or the appeal to reason, are subtly linked to Nike advertisements. While emotion takes center stage, the brand.