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  • Essay / Effect of media stereotypes on women in the workplace

    She's blonde so she must be stupid. He wears glasses so he must be intelligent but socially awkward. She's not dressed very femininely, so she must be a lesbian who hates men. He's fat so he must be lazy. He has a sense of fashion so he must be gay. He wears a turban so he must be a terrorist. These are just a few of the many stereotypes portrayed by the media. A stereotype is a simplistic conception we give to someone because of their appearance, their gender, or countless other categories into which we classify people. Many people don't realize how much the media influences the way they think about people in a group. different nationality, race, religion or gender. This widespread belief in stereotypes has had negative consequences for women in the workplace. Ann Hopkins is a great example of the negative impact of stereotypes in the workplace. She was a consultant for Price Waterhouse, a large consulting firm. She charged $34 million in consulting fees, more than any other candidate considered for partnership. She was denied the partnership because she did not wear makeup and did not walk or speak in a feminine manner. She did not fit the media stereotype of a successful professional woman and suffered as a result. If a woman is an aggressive go-getter, then there is something wrong with her, whereas as a man she would be praised for the same behavior. On the other hand, women are often excluded from higher-level jobs because they are not aggressive enough. (Kelly, Young and Clark) Men and women should be treated equally in the workplace. Women work just as hard as men and should have the same opportunities for these high-end jobs when they have the same experience and training...... middle of article ......fferson: McFarland, 2007. Blattner, Tina. “Stereotype Questionnaire”. Quiz. Fresno: Heald College, 2009. Byerly, Carolyn M. and Karen Ross. Women and media: a critical introduction. Malden: Blackwell, 2006. “Media and Girls.” Media Awareness Network. 2009. November 18, 2009 < http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_girls.cfm?RenderForPrint=1>“Skills stereotypes keep women from reaching the top. » Management problems. September 8, 2004. November 18, 2009 < http://www.management-issues.com/2006/8/24/research/skills-stereotyping-keeps-women-from-the-top.asp> Wright, Maggie. “Stereotypes about women are widespread in the media and society. » The Quinnipiac Chronicle. February 16, 2005. November 18 2009.