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  • Essay / Fresh juice marketing strategy - 1335

    PLACEGetting the right product in the right place at the right time involves an efficient distribution system. This involves distributing and storing goods and finally making them available to customers. Our product will be manufactured and sold in Winnipeg. Thus, it will be distributed within the city according to different distribution methods. Customers always prefer to buy the products from convenient places. Fresh juice will be sold first in smaller and cheaper places, because we need to analyze the market and experiment with customer tastes and preferences. For this, we decided to sell our products in the most profitable places like College Atrium, Farmer's Market and Universities with the help of some friends. Once we introduce our product to the market, we will begin distribution to small retail outlets in universities and colleges, hospitals, shopping malls, mobile stores or trucks, events, shows, parties and gatherings. Fresh fruits and vegetables will be used to prepare the juice in front of customers so they can see how their drink is prepared and what type of ingredients it contains.