Area demographics show the largest consumer base consisting of professional adults and students aged 24-54 with a household income of 52,000 $ and more. The main target market is professional employees, who will represent a high proportion of customers who will have a greater demand for the product. The age and income distribution shows that a large proportion have sufficient disposable income to be able to attend Rooms for Dessert. premium dining and entertainment. The sub-segment market is based on the heterogeneous approach: “The heterogeneous approach exploits the differences between consumer demands. Segmenting the market into small pieces allows your business to meet the needs of individuals” (Bradley., ND). Rooms for Dessert will target customers wanting a sweet treat not necessarily a high-end dessert such as customers who generally do not care about their health or