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Essay / Greggs Business Audit: Bakery Retailer in the United States...
GreggsIntroductionHistory on GreggsGreggs plc is a bakery retailer in the United Kingdom; the Company has around 2,000 stores, supplied by around ten regional bakeries. Greggs is owned by John Gregg, who started the business in 1951, when he opened a small bakery on Gosforth High Street. Ian Gregg then took over the family business in 1964, where the company developed a reputation for good quality and value for money. The company expanded to more than 260 stores in 1984, and today has nearly 1,600 stores with plans to open 600 stores over the next few years. Greggs offers a range of fresh baked goods to its customers, such as sandwiches and drinks in its stores. In addition, it also supplies frozen bakery products to its wholesale customers. The Company's operations are managed through an integrated supply chain, with more than seven retail regions. Greggs is passionate about making high-quality, great-tasting food that customers can enjoy as part of a healthy, balanced diet.a) Review the business practices of your chosen organization and determine whether these activities demonstrate responsible business behavior. When discussing responsible practices within companies it is important that these are carried out in each of the sectors of activity, in particular the Marketing sector, Operations, Human Resources and the sector Finance. I will look at the practices that Greggs has in place for each of these sectors and how they affect the business. MarketingSome of the practices that Greggs have implemented across the marketing industry, in order to be a responsible business, relate to how they price their products. . Greggs has many different products, which... middle of paper ... are aimed at making profit, but they are also legal and obey the law, but they are also ethical and operate ethically. This means they are doing more than what is required of them as a business and what their legal purpose is to achieve. Of this CRS pyramid, Greggs would be at the top. The only change that could be made is to increase the prices of the products, so Greggs should not reduce the size and keep them the same. This is because customers do not expect this standard from the company, as they pay more money for fewer products. It's also easy to monitor business performance because goals are set annually and are posted online for everyone to see. and at the end of the year, Greggs posted online what they did and whether that goal was achieved. If the objective has not been achieved, other plans are implemented to ensure that this objective is subsequently achieved..