Most comic book fans would agree that they weren't exactly excited when Marvel Studios decided to reboot the Spiderman film franchise in 2012 - just 11 years after the film's near-successful run. original trilogy (Proctor). As one of the aforementioned comic book enthusiasts, Marc Bernadin, a writer for "io9" (a technology and lifestyle website), rightly questioned this decision, stating: "of our days, does Spidey have to be a white man? (Bernardin). This question has fueled an internet phenomenon that has forced creators and fans to re-evaluate how they view the characters they love so much in terms of race. Media and content creators have an ethical responsibility to “represent the many facets of humanity” (Petrou, January 27). “Race switching” occurs when a content creator dresses a character as someone of a different race, or changes the character's race entirely from one race to another (Ibid). In this article, my goal is to explore the influence of social media on racial manipulation as it applies to comic book culture and its meaning for the fan community. My main arguments will draw on an examination of the Marvel comic book universe, the #donald4spiderman campaign, and the "Amazing Spiderman" film franchise to show that through the power of social media, we are changing the way we let's support the heroes, whatever their status. race or ethnicity – advancing society as a progressive culture. The conversation about social media's influence on racial bending as it applies to comic book culture begins with an examination of Robert Morales and Kyle Bakers' 2004 graphic novel – Truth: Red, White and Black . Jennifer Ryan proposes in her article Truth Made Visible: Crises of Cultural Expression in Truth: Red, White, and Black that the graphic novel depicts a new version of the “great American hero” (Ryan, 67); an African-American Captain America named Isaiah Bradley. Truth tells Isaiah's story and contrasts his experience with that of the white Captain America (Ibid) – right down to their physical differences (see Figure 1). The Truth alters the traditional Captain America story, effectively rewriting Marvel comics history (Ryan, 77). It does this by telling the story of the creation of the super soldier serum that gave Captain America his powers; by being tested on Isaiah Bradley and other African-American soldiers (Ryan, 67). Axel Alonso, editor-in-chief of Truth, agrees that the introduction of a new character effectively destroys a previously uninterrupted and coherent existence for Captain America's origin, allowing the creators to "tell a larger story" (Ryan, 70).