South Korea is one of the most cited countries at the moment, either because of the political news of the agreements with its complicated neighbors, its great technological advances or, more importantly, the impact that music has on this country on a global scale. In this day and age, it's easy to find a fan of the many groups with extroverted and incredibly synchronized choreographies when they carry a sticky melody. But how did Korea begin to build a reputation in the commercial music industry? Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayBefore BTS, Twice and Blackpink, there were groups that were the key to opening the door to the global world, the first to to be named is the Seo Taiji Boys group of the 90s. These boys made a significant difference in Korean music because, before them, Korea had a strict line on how art produced in the country should be, from ballads or brilliant songs that positively influenced citizens, it was even normal to hear pride. be citizens of the country in the lyrics of the same songs. It is for this reason that the judges of the program in which this group participated and debuted denied them the opportunity to win the program saying that their music would not have a future. And how was it different? His music was Hip Hop, a musical genre originating from the United States. To the judges it was ridiculous and incorrect to adopt a foreign style in their music, but to the audience it was a completely different story. It was something totally new, fresh and “unique”. They love it so much that the judges' criticisms were completely silenced by the euphoria of the fans. Then other groups started imitating them because they were the trend of the moment, among them were groups like HOT and years later 1TYM. Did you notice anything interesting? Yes, the names are easy for us (foreigners) to pronounce, it was another strategy to attract public attention outside of South Korea that started to have a small effect. Years later, larger groups would come from well-known companies. It's easy for K-Pop listeners to be fans of not only the artist, but also the company behind them. SM, being the most influential with JYP and YG, invented the groups or artists who would gradually open the door to Super Junior and Girls Generation of SM marked success for groups with more than 8 members, that's what I attracts a lot of attention from girls. K-pop started to have a structure of big groups, positive music and an interesting mix of genres. Use certain phrases in English, and more recently, in Spanish, or use easy-to-pronounce words to make singing easier and to get into the listener's head more easily. Genre changes in a single song - sometimes including 3 genres in a single song, as seen in GG's I got a boy - are so abrupt that to someone who is not used to it, it may seem excessive, but to fans it may seem excessive. is something very attractive. There is also the need for roles in the group including lead singer, lead dancer, rapper, visual and even the Maknae - which is the name given to the minor of the group - with this it is expected that everyone has a role who to comply with. All of this was the perfect structure to capture the hearts of young girls who were looking for something more than the typical American boy bands. Then everything exploded. Gangam Style resonated around the world.