Among the declining giants is hamburger fast food establishment Wendy's Family, which started in 2008 with 6,645 stores and within three years of Meanwhile, Wendy's had only 6,576 locations. Research now indicates that Wendy's decline in stature could result in its fall from the top five fast food chains by 2020 (Jones, 2015). This restaurant catered to a target audience of primarily the baby boomer generation who grew up eating McDonald's but wanted something a little fresher. However, today the audience is rapidly declining due to factors related to age, as well as nutrition and health. standards adapted by this generation, as well as the rising millennial