Coca-Cola is a multi-million dollar American company that is best known for its line of soft drinks. This company has been around for around 120 years, so one can only imagine the amount of effort and thought that goes into an advertisement for this company. Everything from word choice to graphics is strategically placed, positioned and premeditated in order to optimize the effect of the advertisement not only on the targeted consumer group, but also on the goodwill of the company name. This standard magazine ad plays on the sense of American patriotism that was prevalent in the 1950s. The creators of this ad appear to be targeting a broad audience of young adults who can appreciate and appreciate the basic American ideas of meals at the restaurant, ball games and picnics in the park. Based on the positive reactions that Coca-Cola receives and the fact that it is still considered America's favorite drink, the advertisement was very effective and had a lasting effect on America. This advertisement is aimed at American adults and possibly soldiers based on the patriotic message. the language and memories that advertising seems to create. He talks about things young adults like like movies, sports, and "a trip down a dirt road in a beat-up old jalopy." The reference to “traveling down a dirt road in a dilapidated old jalopy” is a popular pastime among young adults of this generation. It's unlikely that a mother or grandmother will be in a jalopy, but it's likely that your family will be able to enjoy "your team winning" with a Coke in hand. These generalized memories are what expands the target audience that the Coca-Cola Company is trying to reach. Middle of paper language......they let their product speak for itself. The creators of this ad use this technique to present Coca-Cola as one of the inherently good things in America, and good things do not require advertising to be enjoyed or sought after. Coca-Cola used different rhetorical techniques to effectively promote its products. over 120 years old. For this particular ad, Coca-Cola used different techniques such as language, placement, and aesthetic appeal to subliminally reach its target audience of young American adults, older adults, and everyone who enjoyed classic American staples. The fact that this advertisement was released in the 1950s, but can still have the same intended effect on the consumer of this product today, reiterates the success of the Coca-Cola Company's efforts to make this product America's favorite drink..