INTRODUCTIONHow can a country strengthen its position in the world community? What determines national power potential? What is the “golden ticket” to access the elite club of the most powerful states, which set the global agenda? The definitive answer to these questions does not exist, because there are no written rules or instructions on "how to obtain power and authority throughout the world." The modern system of international relations is changing and becoming more and more complex, which is why power cannot be understood as an indivisible concept. This directly affects the foreign policy of countries and forces them to develop new effective methods and instruments to succeed in the global arena, some of which have not yet been fully studied. In recent years, the “soft power” orientation in politics has gained popularity around the world. But this notion has long had a particular meaning for France, linked above all to its history and its specificities, which makes France a subject of research of great value, because the French experience can be adopted by countries that have less achievements in terms of “soft power”, for example in Russia. Thus, the subject of the article is French foreign policy and, therefore, the subject is the implementation of “soft power” instruments in French foreign policy. The reason why this area dominates as one of the main directions of French foreign policy is that France is now positioning itself as a middle power with global interests, but it does not possess sufficient resources of military and economic power (power "hard") to ensure these "global interests", France therefore fills this gap with "soft power". The main objective of the research is to analyze the role of "soft power"...... middle of the article ......often "Power is a French language supposed to be not only a means of communication, but also a foreign policy instrument due to its historical importance both regionally and internationally. However, French “soft power” is not as effective as American and international power. British. This is mainly due to the global expansion of English, which has become a "global" language in the era of globalization thanks to the important role of the United States and the United Kingdom in global trade and finance, and, at the same time, higher. The cultural export potential of Anglo-Saxon countries is fully used. However, despite certain shortcomings, the French system of "soft power" demonstrates impressive results and can serve as a striking example of state policy aimed at creating a favorable image of the country and, in such a way, strengthening its position in the modern system of international relations.