IntroductionAll companies in the business sector that are in the same industry market are affected by bargaining, bargaining power of suppliers, intensity of competitive rivalry , the threat of new entrants in the same industry market and the threat of substitute products or services All companies must know them well Richard, H. (2007)1- The extent of Rolls Royce's strategy in the market is considered to be a deliberate strategy, the company has an excellent position in the market and has the capacity to produce a wide range of products. Rolls Royce is an international company that has a large activity that crosses borders and reaches the entire large labor market in the aircraft sector. Atman, M (2009). The company has been manufacturing automobiles since 1971 and has a global business with many customers, the company manufactures unique products with excellent design and manufactures high value products such as civil aerospace which are worth millions of dollars like price for each unit. The company produces defense equipment and many tools used by the armies of countries at war. The company has large production capabilities and can produce all kinds of aircraft engines which are exported to most countries in the world. Richard, H. (2007) The company has a strong reputation in aircraft production and supplies the world's largest modern airlines with luxury aircraft. Atman, M (2009) The company is the world's leading producer of heavy tools and equipment. which are used by the military of many countries, and it is considered the most powerful brand in the world to provide the best level of quality to customers around the world... middle of paper.... ..S.2011; Strategic Management Texts and Cases, 9th ed., Prentice Wall. UK.• David, R (2003) Strategic Management of Business Organizations 4TH ED, Prentice Hall, USA• Sisodia, T. (2007). competitive markets 6th ed., New York, NY: The Free PressE- Library http://www .usdoj. gov/atr/public/guidelines/horiz_book/hmg1.html. visited November 15, 20013http://www.usdoj. gov/atr/public/guidelines /horiz_ book/hmg1.html Sheth, J. and Sisodia, R. (2007). Survive and Thrive in Competitive MarketsWebsitehttp://fr. wikipedia.org/w/index. php?titl e=Competitive _advantage&oldid=577 03137 7" visited November 15, 20013. http://en.wikipedia.org/w/index.php?title=Special: Central Auto Login/start&type=1x1" alt ="" title="" width="1" height="1" style= "border: none; position: absolute;" visited on November 15 , 20013