One of the key attributes of living beings is communication. There are many ways humans communicate, whether face to face, telegrams, snail mail, text messages, etc. The form of communication that has rapidly increased over the years is that of social networking sites, such as Facebook, Twitter, MySpace, Google Plus, et cetera. In fact, according to Pew Internet, in 2012, eighty-one percent of teens who use the Internet use it for social networking sites (Madden et al.). Additionally, in May 2013, seventy-two percent of online adults were users of social networking sites, up five percent from a year ago and sixty-four percent more than in February. 2005 (Brenner and Smith). With the number of users increasing over the years, it has become clear that social networking sites have established themselves as a legitimate form of communication, whether for personal, educational, or even professional purposes. Although there are some concerns about using social media sites – many of which are valid – the benefits of using social media sites outweigh the cons, which will be addressed shortly. Additionally, when it comes to communicating with others, social media is more beneficial than any other form of communication, including face-to-face communication. Opponents of social media can, however, refute the claim that social media sites are more beneficial than face-to-face. communication. One of the disadvantages of social media pointed out by opponents is the lack of personal interaction between people. Although communicating through social media is an effective way to communicate with everyone, it lacks the intimacy and personal connection between all parties involved...... middle of paper ...... personal networking is the best way to advertise job offers. Although this strategy was, and still is, effective today, the main disadvantage of the word of mouth approach is that it is simply too limited. A company may only have a limited number of employees to get the word out and, as a result, there won't be as many candidates able to fill the position. One of the best ways to overcome this potential handicap is to use social networking sites, as they can reach a larger number of candidates. Of course, there are other ways such as newspaper ads and sites such as Snagajob, Monster, Careerbuilder, et cetera, for example; However, the added benefit of social media sites is that they are free, unlike the aforementioned options. Therefore, if personal networking strategy does not yield the desired results, social networking sites are the best solution..