Product packaging design is the communication between the product and customers. He can relay to them the uses, the impression and the expected result. It is also considered as an indispensable marketing tool to compete with competitors in terms of product development of local and international brands (Trending Packaging, 2015). Product packaging is an important factor in businesses, especially as it determines the success or failure of an organization, as it helps differentiate products from their competitors. An example would be Tiffany & Co. They use Robin's egg blue boxes to store the jewelry of each customer who makes a purchase and therefore the color concept has left an even iconic and memorable experience for customers in relation to their products (Conran, 2014). ). It is how customers remember the brand through its packaging, design and concept. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayCurrently, product packaging design serves other purposes. It has the ability to communicate with consumers, improve the main product, and promote the product using visual experience and consumer experience. With a growing market and advanced technology, packaging can no longer be as simple as just wrapping a product with mere words. Initially, the use of packaging was only applied to luxury products because the materials used for packaging were relatively expensive, but today it is essential in selling products in order to attract and retain customers. Over the years, consumers have also demanded that packaging be eco-friendly while having a creative design on the packaging. A successful example will be Starbucks, which uses recycled materials for its paper bags, cup sleeves, etc. and, thanks to the simplicity of its packaging, many consumers are attracted to it. In traditional times, people considered creativity as simple and easy as possible. in this case it will only involve three elements which are the creator, the product and the audience. Whatever product was produced and considered creative in the past, the audience will always associate it with the creator. There are many different forms of being creative and not necessarily being a physical product like songs, and incorporating elements into products like technology, art, etc. The public evaluates whether the products produced are creative or not and everything refers to being unique and no one ever thought of that. In this article, creativity is defined as “the process by which a cognitive agent acquires a new perspective that is useful to it in some way when interacting with an object or situation.” This implies that the creator associates utility with a product to bring comfort to people. In one study, he identified the critical elements of an individual's creativity as attitude, interest, motivation and popularity. In order to have a creative thinking style when it comes to solutions, it will be best if individuals possess the elements mentioned above. This will unleash their creative potential. In addition to these, the way individuals are raised, normally categorized by country, impacts how they manifest their creativity...