Crocs Inc. started in 2002 in Colorado. The company was started by three friends Lyndon Duke Hanson, Scott Seamans and George Boedecker. The crocodile was originally designed to be a spa shoe, but since its beginnings it has evolved into much more than that. The company went from selling 200 pairs at a Florida boat show to selling 300 million pairs of shoes. Crocs has managed to follow trends and reach new markets. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay A company's management team plays an important role in determining whether the company will succeed. Our manual covers different management structures and their effects. The Crocs team, like many organizations, starts with its CEO. The current CEO of Crocs Inc. is Andrew Rees. Rees is also president and director of the company. Below him is the legal and administrative director, Dan Hart. The final major member of the leadership team is Executive Vice President and Chief Financial Officer Carrie Teffner. In 2012, Crocs Inc. announced that its management team and chief marketing officer had received silver Stevie Awards. This award recognizes the achievements and contributions of companies and business people. The company was recognized in two categories, first in Executive Team of the Year and then again in the Marketing Executive of the Year category. By being nominated and awarded for this achievement, the Crocs company can show how strong its management is. Crocs Inc. has many strengths and weaknesses, and through the SWOT analysis, the manager was able to identify each of them. SWOT stands for strengths (S), weaknesses (W), opportunities of the external environment (O) and threats (T). Based on my research, I discovered many different examples for each of the aspects of SWOT analysis. Crocs Inc. offers comfortable and unique shoes made from a material called Croslite. This material gives the crocodile its comfort, lightness and softness. On the other hand, Crocs doesn't offer many products other than shoes, so most sales are seasonal (mainly in the summer). There are more than 300 styles of crocs available online and in stores, but the company relies heavily on sales of its classic clogs. The clog is an acceptable shoe for warm weather, but what about when there is snow on the ground? An article published on The Motley Fool discusses the company's various weaknesses, one of them being the lack of diversity in footwear. While there are a few cold weather options, winter is when sales are some of the lowest. This leads the company to rely even more on its summer sales. Motivation plays an important role in the success of a business and Crocs does not fail to do so. The company offers many benefits to its employees or potential employees. Some of these benefits include: equal employment opportunity for all, one or more insurance plans, 401k with vesting, etc. Equal employment opportunity creates freedom from discrimination based on race, color, sex, national origin, religion, age, disability or genetic information. By providing equal employment, the company can benefit from a wide variety of talents, experiences and perspectives. The company also focuses on the health of its employees. Not only do they offer dental, medical, and vision insurance, but they also offer instructor-led fitness classes and an on-site gym. This promotes a healthy lifestyle and.