• How effective was the advertising? Remember to provide evidence – and be wary of sweeping claims without supporting data: just because you liked an ad doesn't mean it was effective! Always consider other factors. • What general conclusions, if any, can be drawn from the example you studied? You need to consider the wider implications of the campaign – social, cultural and otherwise. Link your case study to what we looked at during the module. Was Johnnie Walker’s “Keep Walking” campaign effective? We live in a world shaped by a constant race for popularity and recognition among companies, where the ability to play with people's hearts and minds is in pole position. As Elen Lewis pointed out, “You know a brand has been successful when it is recognized in popular culture. » So, it is evident that businesses face external pressure from competitors, which is why they need to keep their brand name alive among their audience. For example, Johnnie Walker is the image of a man who is making progress on Scottish whiskey, which has become one of the world's leading producers. The Keep Walking campaign received the Grand Prix at the 2008 IPA Effectiveness Awards. Still, what made this campaign effective given the increasingly skeptical framework in terms of advertising effectiveness? This essay attempts to evaluate the "Keep Walking" advertising campaign in terms of ideas, motivation, promotional techniques used and, as far as possible, evaluate the effectiveness of the advertising on attitude change of the public towards the brand. To begin with, when analyzing the Keep Walking campaign, it is worth noting how the company has incorporated branding into its new attempt at promoting Scotch whisky....... middle of paper ......ance, following the assassination of Lebanese Prime Minister Rafic Hairi, citizens marched through the streets holding banners displaying the phrase "Keep Marching" and local puns on the name Red Label. Then George Papandreou, a Greek opposition leader, ended his speech at a party conference with the same words: “Keep walking.” Additionally, the campaign generated remarkable conversations among young men about what it means to be a man. There are people in Brazil who have tattooed the Striding Man on their bodies. For example, a member of the research group on creative development in Venezuela recognized: “We must take advantage of everything we have, take advantage of everything and give the maximum so as not to have regrets when we die. We must think that we are on this earth to do something; (Keep walking) motivates me to be a better human being’