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  • Essay / Studio 12 Marketing Plan: A Hair Salon - 1246

    Action ProgramIn order to achieve the desired growth of Studio 12, there will be a two-year period of actions undertaken by the owner and members of the salon staff.JanuaryDuring the first six For several months, most of the action program has been oriented towards attracting new customers and raising awareness of the salon. Although the salon has existed for fourteen years, there has not been a significant increase in revenue. The problem is not being able to adequately present yourself to the community. This brand awareness among residents and non-residents of Hoboken will mainly come from Studio 12's advertising strength: word of mouth. February Current clients who have their hair done at Studio 12 are to be treated with exceptional service. They are the ones who will determine the future of the store. For this program, we can call them early adopters who are the first to experience Studio 12. By ensuring quality service, Studio 12 will position itself towards more business. It is important that the staff at Studio 12 go above and beyond to provide an experience that exceeds the guest's expectations. March. Through word of mouth, current guests will tell their potential guests about their amazing experiences at Studio 12 and the importance of the attention they received. East. This can be done by sharing their experiences with family and friends, or even posting reviews on websites like Yelp.April. When the number of clients increases, it will be necessary to hire two more experienced stylists. These stylists must share the goals and values ​​of Studio 12. Eventually, these stylists will become full-time workers at Studio Twelve in order to accommodate the increase in clients and maximize the salon's growth potential. .... middle of paper ......The end result of these polls and surveys will allow the salon to evaluate the overall customer experience and understand if any changes need to be made. For example, if the marketing plan suggests that Studio 12 stop serving wine to customers and the feedback is negative, then Studio 12 will know immediately and make the necessary changes. Checklists. Another monitoring process that can be implemented would be to initiate monthly checklists. . Monthly checklists would allow Studio 12 to know if marketing efforts are producing acceptable results. Examples of items kept in a checklist may include verifying customer surveys; improve brand recognition, service quality and product satisfaction. References Gary Armstrong, Philip Kotler. (2012). Marketing An introduction (pp. 254-351). Upper Saddle River, New Jersey: Prentice Hall.