You can find almost any glasses you want in the market, like glasses from well-known big brands, or glasses at a reasonable price, or several pairs at a cheap price in online as well as in stores. But the question is: can you find good quality, well priced and fashionable prescription glasses? Even though the competition is very strong, Warby Parker has a strong competitive advantage. The Warby Parker design differentiates itself from others by its unique vintage style, its color specially adapted to the young urban generation. Warby Parker can also offer a cheap price for good quality glasses because they make glasses themselves and there are no middleman fees. It is true that buying glasses online is difficult, you cannot have the same feeling as holding them in your hand. Warby Parker now has stores and a showroom. Customers can also collect their five favorite frames online. Warby Parks will ship them for free so you can try them at home. When the customer makes a decision, they must attach a lens prescription. A week later, the designer quality glass is ready for $95. Warby Parker is the only carbon-neutral, stakeholder-focused brand. Therefore, Warby Parker's competitive advantage follows. Fashion Product + Cheap Price + Informed Decision = Happy and Beautiful 4.3. Positioning Statement: For eyewear consumers, Warby Parker is best at providing designer eyewear at the lowest prices among all eyewear retailers because Warby Parker