The Bank of China (BOC) was established in February 1912. From 1912 to 1949, the Bank served successively as China's central bank, an international foreign exchange bank and bank specializing in international trade. By fulfilling its commitment to serving the public and developing China's financial services industry, the Bank has risen to a leading position in China's financial industry and earned a good reputation in the international financial community. In 1994, the Bank was transformed into a fully state-owned commercial bank. In August 2004, Bank of China Limited was incorporated. The bank was listed on the Hong Kong Stock Exchange and the Shanghai Stock Exchange in June and July 2006 respectively, becoming the first Chinese commercial bank to launch an initial public offering of A shares and H shares and complete an dual listing on both markets. As BOC becomes successful and gains significant market share in China, it is also expanding its market overseas. This report is a plan for BOC to expand its business in the Australian market. Additionally, this article will design marketing strategies for BOC through the analysis of the organization's vision and mission, BOC's (parasitic) environment, competitors, customers, analysis SWOT, BOC goals and objectives, general and specific objectives. of BOC, target market of BOC, marketing mix strategies of the company, execution and implementation of the plan and some major limitations of the report.2.0 The vision and mission of the organizationBank of China was officially established in February 1912. From 1912 to 1949, the Bank successively served as China's central bank, an international foreign exchange bank, and a bank specializing in international trade. Fulfilling its commitment to serving the public and developing China'...... middle of paper ...... also concluded free trade agreements with ASEAN, Chile, New Zealand and United States ().For Australia Financial sector specifically, total assets are grouped by several sectors. First of all, the General Insurance Offices contain A$134 billion. Securitization vehicles represent A$141.6 billion. Authorized deposit-taking institutions represent A$2.724 billion. Registered financial companies hold A$169 billion. Finally, life insurance offices, superannuation funds and other managed funds, and general insurance offices each contain A$1.707 billion and A$134 billion respectively as of September 2010 (Australian Trade Commission and Australia unlimited, 2011). Works Cited Doyle, C. (2011) A Dictionary of Marketing (3rd ed). Oxford University Press