Why We Shop: The Science of ShoppingPaco Underhill, the author of Why We Shop: The Science of Shopping, created a company in which he and his colleagues are credited with mastering the science of shopping. Large corporations would hire him and his company to research their establishments, whether it be a department store or a family restaurant, and determine how they can be more effective in their marketing strategies. sale. During his years of service, Underhill has uncovered incredibly insightful insights that have helped businesses that benefit from Underhill's help get a leg up on the competition. Men, women and children all have different shopping habits. Through hundreds of hours of video observation, Paco Underhill uncovered the insights and behaviors that allowed companies to see massive increases in profits. One of Underhill's first discoveries was the idea of ​​"butt brushing." “Butt brushing” is a phenomenon that takes place in a store where the isles are not wide enough and, as a result, Paco found that people were immediately...