Chinese buyers have dominated the luxury goods industry in recent times. These luxuries were previously reserved for Chinese socialites, but are now a product worn by those of all social classes. But it wasn't always like this; two years ago, purchases of luxury goods fell 2% after Chinese consumers grew tired of government crackdowns and new regulations. As China's economy has grown, the amount of luxury goods purchased has also increased. According to the Wall Street Journal, consumers were slightly older and less sensitive to fashion trends. They also didn't have as much disposable income to spend on luxury goods. Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original Essay Starting today, Chinese consumers have certainly re-emerged in purchasing luxury items, so much so that China rose to the top, becoming the first country in the world. the largest consumer. According to the Wall Street Journal, “analysts say the spending recovery could even accelerate this year. “Technology also plays a role in the success of luxury product sales. With the rise of technology among Chinese consumers, more and more people are spending time looking at the profiles and photos of those who live luxurious lives. This creates a need for luxury goods and creates sales, perpetuating a price cycle. There are a number of reasons for the resurgence of Chinese luxury consumers. On the one hand, many Chinese millennials have more disposable income because they were born after China's one-child policy ended in the late 1970s. At my local mall, managers require potential employees to speak Mandarin. This is due to the influx of Chinese immigrants into Nassau County. “Nassau attracted 40,000 additional Asians between 2000 and 2010, a jump of 62%. “In order to attract Chinese consumers, luxury brands must have employees who speak Asian languages, such as Mandarin and other high-end dialects. When it comes to products, luxury brands should focus on products that currently work well with the target market. Their marketing teams will then be able to reach out to designers and continue to create products that will appeal to Chinese consumers. In terms of retail strategy, brands can make shopping a smoother experience by participating in omnichannel retail. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Personalized Trial An ever-growing presence of technology helps drive sales by making their products available on multiple platforms. Brands can assure consumers that no matter where or when, their products are available. Additionally, 24/7 access to a concierge would be very useful to consumers of luxury brands. Considering current fashion trends, Chinese consumers are purchasing many stylish products featuring logos. This trend is known as logomania. Today, Chinese millennials can be seen in brands like Off White, Supreme, Gucci, and Fendi. These brands are the best-selling brands in the high-end fashion industry and their logos can be seen almost everywhere. While these trendy logos appeal to Chinese consumers, the timeless styles are..