Social media has become a platform that has allowed the flow of information to users with little interaction. An example of this can be seen with large online media platforms such as Facebook, Instagram and Youtube, which encourage users to create content, share opinions and communicate information. This is why many businesses today use social media as a tool to promote their business. Research has shown that through this innovative marketing approach, organizations can identify the potential target market and customer needs to enhance customer appreciation (Sema, 2013). Based on this consumer engagement process, organizations can benefit from increased sales and strengthen consumer engagement because their consumers are satisfied with the emotional connection. User-generated content allows consumers to rate products through reviews from friends, celebrities, and many other sources. There are psychosocial factors, for example, brand presence on online media platforms, purchase motivation, perception and attitude that influence consumers' purchase decision (Ioanas and Stoica, 2014). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay Social web is the best converting sales funnel as it covers all the stages in driving traffic to the website, creating brand awareness and creating customers. According to Stelzner (2016), 89% of all marketers strongly agree that using technology helps create visibility for their business, and with 75% positive results, they indicate that it significantly benefits their business by increasing traffic. In other words, technology has the ability to generate profits for a business. In this contemporary society, the existence of social media is no longer just a choice as it has become an essential part of marketing in modern businesses and organizations. Using visually appealing content is one of the biggest marketing trends in an increasingly cluttered world. Humans are visually oriented and able to interpret visual information relatively faster than reading a simple block of lines. Visual content can come in different types of forms, for example infographics, videos, and screenshots each of which serves a specific message and purposes to viewers. A powerful medium consisting of more than just stunning graphics that helped creatively connect and communicate information with the targeted audience. audience. Online marketers have long focused on attracting the right kind of audience with engaging page views and visuals to drive sales. Content has persuasive power on consumerism through credible marketing claims, allowing it to convince consumers during their purchasing process. Digital media encourages customer engagement from the processing stages of the buying cycle, persuades them to upsell or cross-sell, and builds a relationship when converting a prospect into a customer (Lieb, 2012). In social networking sites, high definition visual content capable of generating the most interactions of “likes”, “shares” and “comments” compared to simple text. Consequently, this can contribute to a better appreciation of the.