The importance of forecasting lies in the fact that it ensures that a company is able to manage its demand and supply of talent. In doing so, businesses should always identify key drivers of business activity, locate quality resources with relevant forecast information, and use similar resources to collect accurate, timely, and comprehensive data sets. As such, types of information commonly used to assess general business trends in the economy include seasonal forecasts. These are forecasts typically based on seasons that make it easy for businesses to anticipate and prepare their staff appropriately. The other source of information could be online information. This type of information will offer the company current trends of what is happening in the world of work.