Table of ContentsSummaryIntroductionHow Google Knol WorksAnalysis and DiscussionWhat is the main factor why Google Knol is abandonedCustomerCompanyCompetitorConclusionBibliographySummaryGoogle Knol was a project created by Google which contains articles related to science, geography , medical science and history. , entertainment industry and tool maintenance information. This case report aims to analyze the factors that lead Google to discontinue its product services, Google Knol. To create the conclusions about why Google Knol failed and analyze the problems to come up with solutions that Google should have done in the past, I use the SCQ (Situation, Complication and Key Questions), 3C (Customer, Company and Competitor). In the analysis section we also found a comparison between Google Knol and Wikipedia which are in the same market. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayIntroductionGoogle is one of the technology companies in the world that focuses on Internet services and products. Google is also a large technology company and could monopolize the market in terms of technology, especially in Internet services and products. Take the example of its product, Google Drive, a cloud storage. At the Google Cloud Next event in 2018 in the United States of America, it is said that the number of users currently using Google Drive has reached 1 billion users over a period of six years. Comparing Google Drive to the same cloud storage such as Dropbox, which was launched before Google Drive, it can only reach a number of 500 million users over a period of eight years. Another example that we can use to determine that Google is a large technology company in the world is by carrying out a survey on the most used search engine on mobile devices. I'm sure the result could show that the most common search engine is Google search because Google itself is very popular. Google itself launched the company as a global technology company in 1996 by Larry Page and Sergey Bin. They were physical medicine students at Stanford University, they started to make Google a private company on September 4, 1998. Since its establishment, Google's growing market has grown rapidly and produced many products and services, acquisition, also cooperation with another company in a search engine. There are many products or services created by Google that are available to everyone around the world. In Advertising, Google creates Google Ad sense, a service allowing the company to promote its inventions, products or services on Google, as on You Tube. For those who watch YouTube, must see an advertisement when trying to watch videos on You Tube and not just at once, but multiple times. In the search engine, which is the key of Google that has led the company to become very popular and superior right now in the modern world, Google search. It was a website or device search engine most often used by users around the world. There is also Google Maps, as the name suggests, it is a map that allows users to easily get to their destination. Google Maps is available on a mobile application also available on personal computers. In Communication, Google created Gmail (Google Mail), which uses principles like electronic mail in general, but which is simplified by connecting to the Internet. Google is also famous for its Android, whereMost of the apps supported in Android are products and services created by Google. However, among the many successful services and products released by Google, there are also Google products that fail to show themselves compared to other competitors, an example is Google Knol. Google Knol was a service created by Google for users to create an article within the concepts of science, medicalinformation, geography, history, entertainment, product information, as well as instructions on how to repair a product. Knol itself means "Unit of Knowledge", which refers to articles on projects written by the author. Google Knol was launched on December 13, 2007 and finally opened to the public on July 23, 2008. Google Knol was a project created by Udi Manber, Google's vice president of engineering. However, just 3 years after its launch, it was rumored that Google would remove the public-facing Google Knol services. Google Knol was to be deleted precisely in November 2011. For this reason, the content of the article on Google Knol had been moved by the authors to pages like WordPress and Annotum. And finally, Knol was closed on April 30, 2012. All the contents of the articles written by its users were deleted on October 1, 2012 where the contents were completely non-existent. How Google Knol WorksIn Google Knol, every user must have a Google account to be able to register and write articles on Google Knol. Authors could write articles of any scope, ranging from scientific, medical, historical, geographical, entertainment industries, as well as instructions or procedures for maintaining a product. Each writer can write anything on the Knol page, but only the original author can edit their own article, so the article in Knol can often be considered to be an article with the point of view of the 'author. Additionally, there was also Google Ad Sense where the author could benefit from the advertising space in his article and then the profits would be shared for both parties, it was Google and the author himself. There was also a system used to block spam to prevent fraud in the advertising system itself.Analysis and DiscussionIn this section you will find some analysis of Google Knol's failure to compete with other competitors aligned with Google Knol. . First of all, I try to describe the problem that was occurring on Google Knol. At the problem description stage, I used the SCQ (Situation, Complication and Key Question) framework. Google Knol had a policy that only the actual writer could edit their articles in Google Knol. Google Knol was only available in one language, English. To create a Google Knol account, user registration was done using a Google account. Google Knol authors could enable Ad Sense on pages that were on Google Knol. Articles contained in Google Knol could receive comments and ratings. Google Knol could not compete with other competitors who offer the same service (online articles). Google Knol did not have good prospects for Google itself. There have been many comments on the Ad Sense feature on Google Knol. The average author of the article was contrary to the reader's opinion. What is the main factor why Google Knol is abandoned? In the box above, in the Situation section which explains which situations come from Google Knol. In this section are the facts contained in Google Knol itself. In the Complication section, describe the problems that will arise from the situation. Then in the questions sectionkeys, it is a way of formulating an important question to resolve the complication. The question that appears is “What is the main factor why Google Knol is abandoned?” » After using the SCQ framework, I also use the 3C framework (Customer, Company, Competitors) to analyze the position of Goggle Knol from the three aspects. In these aspects there will be a key success factor that will cause Google to stop its services. Customer analytics is used to analyze the internal and external factors that support business sustainability. Business analysis allows us to see internal organizational capabilities and formulate the key success factor necessary for business success. Next, competitor analysis is used to help us articulate external factors. He is responsible for seeing in a broader perspective in relation to the part where the company is lacking and/or excellent.at.ClientCustomers need an attractive interface so that it is more interesting to visit.Customers need a valid source of articles that can be used as a reference for their works. Clients need article writers who have credibility for articles that will be easy to use. trust the Google Knol article. The trend shows that customers consider Google Ad Sense as additional income. The client needs a dual means of communication between authors and users. BusinessTechnology company always organizes an event as an introduction to a new service or product to the public so that the public is more informed about our product.Google as a global technology company, Google can improve the appearance of Google Knol.Google can definitely create a verified system for writers who have high education and qualified scientific works. Google, as a company engaged in an ever-expanding field, certainly often brings many innovations. Competitor Similar services from other competitors are first famous than Google Knol. In competing products, all users can edit any article as long as they have an account on the website. As explained above, in the business section there will be one or more key success factors that affect the business. The key success factor achieved is that Google is able to make different displays and innovations that should have been created because Google is a company that has many workers who are very active in creating innovations. Another key success factor is the author verification system in a scientific article. Wikipedia, as a competitor to Google Knol, has actually been successful with what it has done. If Google Knol wants to survive, this means that Google must analyze the patterns created by Wikipedia and must be accompanied by effective change and innovation. Apparently, thanks to the many resources available to Google, Google is able to create innovations. Therefore, Google Knol continues to be associated with Wikipedia, although both products have, in my opinion, their respective strengths and weaknesses. In terms of article content, Google Knol is more convenient because users can write articles in any scope, whereas in Wikipedia there are possibilities. boundaries. In my opinion, this is an advantage of Google Knol, so more users will use Google Knol for writing. However, on the other hand, this could be unlimited where more users are free to use Google Knol, this will change Google Knol itself, especially with the availability of Google Ad Sense so that Google Knol users will not can only create hoax articles so that they are